Thai SME Tanakul Workgroup pivots to flexible, connected work with dtac Business’s WorryFree solutions

15 December 2020 – Thailand’s small and medium enterprises have had to leapfrog into advanced connectivity solutions due to the unprecedented challenges of 2020. Without the IT teams or budgets of large enterprises, they must keep their employees and customers safely connected, collaborate in the cloud and maintain uninterrupted digital lines of communication.

One such company is Tanakul Workgroup, specializing in custom signage and exhibition space design. Their work requires holding to tight deadlines and working across multiple locations. With the additional pressure of social distancing, they turned to the WorryFree solutions from dtac business to digitalize their operations.

Sermsak Sripongtanakul, Managing Director of Tanakul Workgroup, said, “Tanakul Workgroup is an SME with expertise in product displays, event and exhibition design, interior architeand commercial signs. For the past two decades, we’ve continually raised our standards and have worked with many organizations both in Thailand and overseas. Due to short deadlines, a large part of our work is carried out at night. For some projects we even have to build a temporary office at the site. So there is a constant need for round-the-clock mobile connectivity between our team members, in order to share large files or conduct video conferences.”

Founded in a small shophouse in 1994, Tanakul Workgroup currently includes four companies and 360 employees split between fieldwork and a 12,800 sqm. factory located on Rama II Rd. The group provides a one-stop service in product display, event and exhibition design, interior design and custom-built signage. You can spot their work in the signs at Toyota dealers nationwide and the upcoming Bang Sue Grand Station, as well as exhibition installations at Bangkok International Motor Show and the interiors of the Hilton Pattaya Hotel.

Tanakul Workgroup continually invests in new technologies and innovations, from developing its own business management software to laser and waterjet cutters worth tens of millions of baht. Connectivity, too, is a critical part of operations. Installation work is often carried out at a construction site or a mall at night, and team members need to constantly communicate to keep everyone updated on progress, ensure smooth operations, and ask for support in case of emergency. This has been even more critical due to the COVID-19 lockdown.

“Mobile connectivity allows us to stay connected in any situation. Most of our employees use smartphones to work, including me. Since the lockdown, we have been using Microsoft Teams and Zoom for meetings with clients. And we are moving to the cloud as it is more stable,” stated Mr. Sermsak.

In response to customers like Mr. Sermsak, dtac developed its WorryFree solutions. Thanat Manunyapatr, VP Head of Sales & Channel Performance Department at dtac Business, said, “In the past few months, cost control and operational efficiency became critical for many organizations. dtac Business WorryFree solutions enable employees to use smartphones to communicate at work, hold online meetings with clients, and send high-resolution working files. Aside from the 24-hour unlimited call package, dtac Business also offers automatic data upgrades to support large file transfers on mobile devices. It provides convenience and efficiency for the digital new normal.”

While smooth connectivity is critical, Mr. Sermsak does stress that pricing too is an important factor: “Before our employee mobile plans were poorly managed. We even had employees who had resigned, but we kept paying for their numbers. We were also unaware of the newer and better plans on offer. We no longer face these issues since we have moved to dtac Business. The solutions are very cost-efficient, with unlimited speed internet and automatic plan upgrades without paying extra, making us truly worry-free.” said Mr. Sermsak.

dtac business – Tanakul Workgroup


About dtac Business

dtac Business provides connectivity services and business solutions for small, medium and large enterprises. We never stop developing the most convenient, worry-free and best-value solutions. Based on the real-world pain points of Thai businesses, these range from simple mobility packages to advanced IoT, cloud, networking and messaging solutions, all of which can empower businesses to be more efficient, digital and connected.