Viewpoint

dtac’s Head of Transformation shares how fast-changing consumers are pushing organizations to adapt Due to the pandemic, consumer behaviors are changing more rapidly than ever Organizations must accelerate their digital transformation to meet customer expectations for better services, more flexibility and greater personalization.   Driven by new ways to shop and work online that bloomed during lockdowns, mobile data usage in Thailand nearly doubled in 2020, reaching 20GB per person per month. To keep up, mobile operators must invest heavily in their networks. And they must do so while maintaining affordability. In this context, the sustainability of network operators will depend on their ability to transform and deliver services beyond basic connectivity. To understand how dtac is navigating this dilemma, dtacblog spoke to David Uhlenbrock, dtac’s new Head of Transformation and Business Development. Digital First “Digital transformation has been a hot topic for years. But there’s this misconception that you do it once and then you’re done.  In fact, we will always need to transform ourselves,” said Mr. Uhlenbrock. “As usage of digital channels grows, dtac’s ways of work must be simpler and more automated to deliver on the speed and experience customers expect. This isn’t new. But with the…

VP of External Relations Austin Menyasz on how 5G’s benefits can be unlocked more quickly Originally from Canada, Austin Menyasz joined dtac in June 2020 after three years in Singapore with Telenor Group’s Asia operations as Director of Public and Regulatory Affairs. Previously, Mr. Menyasz was based in Hong Kong representing the mobile industry across Asia Pacific on policy and regulatory matters with the GSMA and was a civil servant for the Government of Canada. As VP External Relations at dtac, he continues to work with numerous stakeholders, from industry groups to technical experts and regulators, to ensure dtac can provide the best possible services to its customers. He joins dtac at a time when public-private partnerships have never been so critical to the success of Thailand’s digital transformation, due to 5G reshaping how businesses, government and telecom operators work together. dtacblog spoke to Mr. Menyasz to better understand how Thailand’s policy and regulatory framework affects the future of mobile connectivity. “Ultimately the underlying government objectives in Thailand do not differ substantially from the ambitions anywhere else: leveraging technology to better the everyday life of citizens and boost economic productivity. What does differ in every country is the regulatory and…

Telenor Group’s head of human resources, Cecilie Heuch, on transformation and flexible work.The economic impact of COVID-19 has increased the pressure on all businesses to digitalize, streamline and modernize their operations. But few companies have responded quite as radically as dtac and the Telenor Group. (Telenor is a major shareholder of dtac.) Unlike Google or Facebook, which extended their work from home policies to late 2021, the Telenor Group joined organizations such as Fujitsu and Twitter in saying flexible work is here to stay indefinitely. To better understand how COVID-19 and digital transformation are radically transforming our work lives, we spoke to the Telenor Group’s Head of Human Resources, Cecilie Heuch. Tight Loose Tight Fittingly, dtacblog spoke to Ms. Heuch via videoconferencing for our monthly column with global leaders, Viewpoint. Although working from her home in Oslo that morning, she was preparing to pop into the office for a meeting—the exemplification of the flexible work trend. “What keeps me up at night these days is making sure that people stay safe and healthy,” she said. “We work hard to provide them with the required necessities to protect them. But there is also an emotional aspect. People are worried about their…

For space, press 0. If you want to type a text, press a button repeatedly until letters appear. If you want to type in numbers, press and hold number buttons. Many people might have been familiar with the way we functioned “push-button phone” of the 19070s and early 80s with 12 keys. Today, dtac blog sat down to have a talk with the developer of Thai language keypad-based phones, Peerapol Chatanantavej or widely known as “PeterGuang”. He brings his 20-year experience in Telecommunications to lead Device Portfolio unit at dtac currently. “I have spent my time in IT industry since I was a university student. After my graduation, I joined a factory and oversaw its TV manufacturing line. Later on, I moved to Nokia and initially took charge of network equipment. But by the time analogue mobile phone industry started to emerge, I was assigned to oversee Nokia’s mobile-phone operations. At that time, mobile phones were bulky and heavy. Each one cost Bt50,000. That was very expensive,” Peerapol said. His career has extended beyond Nokia. Peerapol had changed jobs over the years, working for several big brands including Motorola. During his stint with Motorola, he took part in the development of…

Just last month, Jørgen C. Arentz Rostrup assumed the new Head of Asia position at Telenor Group. The group’s Asian businesses, previously grouped into two clusters, were unified into a single Asia unit on 1 May 2020. The new setup marks Telenor’s renewed focus on developing its growth and modernisation agenda in the region, while also positioning itself to capture new opportunities. To better understand those ambitions, dtacblog spoke to Mr. Rostrup. But with travel restrictions still in place, our hopes of a lunch date were dashed. Instead, we called his house in Oslo, Norway, where it was 7am, and apologized for catching him so early. “Oh, don’t apologize! I wake up at 5am these days to try be somewhat on Asia time,” Mr. Rostrup indicated. He will not only arrive in Asia with minimal jetlag, but also armed with a firm grasp on his surroundings, “I lived in Asia in the 90s, in Singapore, and was traveling throughout the region. It was and still is a very vibrant region. I love how diverse it is and I’m excited to be closer to the business. Oslo and Norway are fine but looking back, I had the best times abroad.” Although…