Switching off by switching on: Consumers in Asia are turning to their mobiles to boost leisure pursuits – Telenor Asia study
Socialising online is the top use of the mobile phone, with mobile investing and social gaming set to grow. Online gaming goes mainstream due to mobile access. A staggering 80% of respondents play mobile games and one in three play every single day. More than half of Gen-Zs surveyed said that using their mobile phones for learninghas significantly improved their quality of life. February 6, 2023 – People across Asia are increasingly switching downtime pursuits into ‘up-time’ opportunities, according to the latest installment of a study into people’s Digital Lives by Telenor Asia. In Asia, people are socialising more online than they do in-person. Nearly half of the respondents said they meet new people regularly online and three-quarters of them expect to spend even more time socialising via social media apps in the coming years. People are also spending a good chunk of their leisure time tapping into mobile technology for online investing, social gaming as well as on-the-go learning apps and podcasts. In Thailand, the pandemic has led to a sharp increase in the time Thai people spend socialising online, which is seen as a positive development by the people we asked. 66% regularly meet new people online (47%…