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dtac Wins YouTube Works Awards Thailand 2022 in the Force For Good Category for Disabled-Friendly Ad

dtac Wins YouTube Works Awards Thailand 2022 in the Force For Good Category for Disabled-Friendly Ad

28 September 2022 – dtac wins the Force For Good category of the YouTube Works Awards Thailand 2022 for our “go beyond (dis)abilities into possibilities together” campaign. The YouTube Works Awards Thailand 2022 celebrates and champions brands and agencies that produced the most compelling campaigns on YouTube. dtac’s "go beyond (dis)abilities into possibilities altogether” achieved a best-in-class ad recall lift and brand consideration with Click-Through-Rate at over twice the industry average.  How to Communicate with the Disabled and Abled Persons Equally dtac learned to understand disabled persons and wanted to communicate what we know differently to the public – that disabled persons have abilities to overcome obstacles and limitations. The difference is that disabled persons striving to attain better lives needed more effort to overcome everyday challenges that other people take for granted. dtac respect these efforts and wish to offer disabled persons and their caregivers' additional support. To communicate our understanding of disabled persons to the general public, we sat down and discussed with our creative agency and production house how best to do this. Fortunately, we have a short-film talent to represent disabled persons – “Tan - Nicharee” who not agreed to be our presenter but also to…

With attractive salaries and growth opportunities for staff who are blind, dtac mobile call centre shows that inclusive employment in Thailand’s private sector is possible and important

With attractive salaries and growth opportunities for staff who are blind, dtac mobile call centre shows that inclusive employment in Thailand’s private sector is possible and important

29 April 2022 - On this Labor Day 2022, dtac celebrates labor rights with this uplifting story of our visually impaired customer service agents. The story highlights our efforts to promote our employee wellbeing and to foster the culture of human rights, diversity and inclusion, and equal opportunity across the organization. Many people have a prejudice that people who are blind are less effective as employees. This bias leads employers to not hire blind and visually impaired people, or not compensate them at the same level as sighted employees. But, with reading assistance programs and other accessibility tools, people who are blind can operate computers, and work in much the same way as sighted people. "Customers never even know that we can't see," said Soipet Jitplueang, a dtac call center employee. She is one of 15 blind employees at dtac, and one of five who have been with the company since it opened employment opportunities for candidates who are blind and partially sighted in 2015. There are approximately two million people with disabilities living in Thailand, of whom 8.92% are blind or partially sighted. Few have the same educational, employment and economic opportunities as those without disabilities. https://dep.go.th/images/uploads/files/Situation_dep64.pdf After graduating…

dtac’s Call Center Introduces Inclusive and Automated Services as Part of its Digital Transformation

dtac’s Call Center Introduces Inclusive and Automated Services as Part of its Digital Transformation

March 31, 2022 – dtac’s Call Center has recently undergone several improvements as part of its commitment to digital transformation, improved customer experience, and digital inclusion. These improvements introduce AI technology and automations where relevant, while continuing to highlight the need for meaningful, human interactions between diverse customers and call center agents. Virat Jaruchoktaweechai, Head of Customer Call Service Division of Total Access Communication Plc or dtac, said, “Customer service plays an enormous role in business growth. As the frontline of customer service, dtac’s Call Center has rolled out three strategies – automation, human-to-human interactions, and digital inclusion – to meet the needs of an increasingly digital and diverse customer base.” For starters, the dtac Call Center has developed an AI-powered agent assistant that helps staff pull up relevant customer information with speed and accuracy. As a result, service efficiency has increased by 15%. In addition, the dtac Call Center has also raised its quality of service through an omnichannel call center model, interacting with and helping customers across multiple convenient touchpoints such as SMS, Line, and Facebook Messenger. Mr. Virat continued, “Moreover, the Covid-19 pandemic prompted the dtac Call Center to revolutionize how it operates, moving from a traditional…

dtac collaborates with Department of Empowerment of Persons with Disabilities and National Association of the Deaf in Thailand to Launch Inclusive Services for Persons with Disabilities

dtac collaborates with Department of Empowerment of Persons with Disabilities and National Association of the Deaf in Thailand to Launch Inclusive Services for Persons with Disabilities

Mar 15, 2022 - Continuing its mission of digital inclusion, dtac today launches a series of initiatives for persons with disabilities, so that more people can access the benefits of the digital world. Under the concept of Go Beyond (Dis) abilities into possibilities together, dtac collaborates with the Department of Empowerment of Persons with Disabilities and the National Association of the Deaf in Thailand (NADT), to roll out data packages, trainings, and support services that help ensure more equal access to digital connectivity. Watch the Online video Go Beyond (Dis) abilities into possibilities together dtac’s first initiative involves thoughtfully designed mobile packages for persons with disabilities and their caregivers. Based on dtac insights, hearing impaired users rely heavily on the internet and data plans to connect with others, be it through video calls, messaging applications, or social media platforms. These new packages are aimed at better serving their needs at affordable price points. For instance, customers who purchase the 99 baht pack receive 4G of data, while the 249 baht pack provides unlimited data at a speed of 4 Mbps. In addition, dtac also extends a 15% discount for dtac dSurance. For its second initiative, dtac Net for Living (ดีแทค เน็ตทำกิน) has partnered with…