dtac Wins YouTube Works Awards Thailand 2022 in the Force For Good Category for Disabled-Friendly Ad
28 September 2022 – dtac wins the Force For Good category of the YouTube Works Awards Thailand 2022 for our “go beyond (dis)abilities into possibilities together” campaign. The YouTube Works Awards Thailand 2022 celebrates and champions brands and agencies that produced the most compelling campaigns on YouTube. dtac’s "go beyond (dis)abilities into possibilities altogether” achieved a best-in-class ad recall lift and brand consideration with Click-Through-Rate at over twice the industry average. How to Communicate with the Disabled and Abled Persons Equally dtac learned to understand disabled persons and wanted to communicate what we know differently to the public – that disabled persons have abilities to overcome obstacles and limitations. The difference is that disabled persons striving to attain better lives needed more effort to overcome everyday challenges that other people take for granted. dtac respect these efforts and wish to offer disabled persons and their caregivers' additional support. To communicate our understanding of disabled persons to the general public, we sat down and discussed with our creative agency and production house how best to do this. Fortunately, we have a short-film talent to represent disabled persons – “Tan - Nicharee” who not agreed to be our presenter but also to…