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dtac Safe, a State-of-the-Art Digital Product Developed to Protect You from Cyber Crime

“Shocking! After Clicking Link, 1.4 Million Baht Gone in a Split Second.” Such headlines have become all too common in Thailand, as more Thais adopt an increasingly digital lifestyle. Over the past decade, dtac has seen a soaring increase in data usage. More recently, during the COVID-19 crisis, users’ data usage spiked significantly as they began working from home, ordering deliveries from online marketplaces, purchasing digital financial products, making e-payments and accessing a variety of other paid digital services. Such an expanded digital lifestyle has meant greater exposure to cyberattack risks. Statistics show that in 2021 alone, Thai users were exposed to more than 20 million cyberthreats. To combat this rise in cybercrime, dtac has developed and launched dtac Safe, a cutting-edge new service that boosts the cybersecurity of customers across a variety of online transactions. Pitsuda Manvichachai, dtac’s Head of Digital Products (Protection), and Rusamon Tongmee, dtac Safe product owner, explain that dtac Safe is part of dtac’s Beyond Connectivity strategy, which aims to deliver a fulfilling digital lifestyle to consumers. dtac Safe supports this larger mission by protecting users’ mobile phones as they conduct their business online. “dtac Safe can protect you from online threats more effectively than…