dtac Unveils Most Popular New Year’s Eve Destinations and Apps

January 1, 2023 – dtac unveils top 10 most popular destinations, 10 provinces with the highest data usage, and 10 most frequently used apps on New Year’s Eve 2022. The records show that peak data usage occurred between 20:00 – 21:00 hrs. on December 31.

Mr. Prathet Tankuranun, Chief Technology Officer at Total Access Communication PLC or dtac, said: “We look at customer usage data in order to understand how we can further enhance the customer experience. Thai people often travel to rural areas during the New Year holidays and send new year wishes messages to their friends and family while traveling. To prepare for the increase in usage during the holiday season, dtac has boosted its network coverage nationwide while providing 24/7 network and customer service.”

dtac’s Top New Year Festival Mobile Data Usages:

  • Top 10 destinations with highest number of tourists and visitors (including people who visited their hometown): 1. Nakhon Ratchasima 2. Ubon Ratchathani 3. Buriram 4. Sisaket 5. Phetchabun 6. Khon Kaen 7. Surin 8. Nakhon Sawan 9. Roi Et and 10. Chaiyaphum. According to mobility data between 26-30 December 2022.
  • Top 10 provinces with the highest data usage: 1. Nan 2. Uthai Thani 3. Phetchabun 4. Surin 5. Chaiyaphum 6. Kanchanaburi 7. Roi Et 8. Kalasin 9. Nong Bua Lamphu and 10. Buriram. According to data on 31 December 2022.
  • Top 10 most frequently used apps on New Year’s Eve: 1. Facebook 2. TikTok 3. YouTube 4. Instagram 5. LINE 6. Twitter 7. Shopee 8. WhatsApp 9. Lazada 10. Google Maps.
  • The Peak data usage occurred between 20:00 – 21:00 hrs. on 31 December 2022.

dtac is committed to continually improving our network coverage nationwide to improve customer experience with high-speed internet and ensuring that people can stay connected during the festive season. As of Q3’2022, dtac has installed more than 18,800 base stations on the 5G 700 MHz network, making 5G available in all 77 provinces of Thailand.