dtac reward Launches Game-Changing New Coins Transfer With 3 Leading Partner Brands: airasia Rewards, M Card the Mall Group, and PTT Blue Card

  • dtac reward valued customers with dtac reward coins Transfer, a new feature on the dtac app that lets users transfer dtac reward coins out to 3 other partner programs: airasia Rewards, M Card the Mall Group, and PTT Blue Card
  • Conversely, customers can convert points from these 3 partner programs into dtac reward coins on the dtac app, and redeem them for a host of privileges and discounts


9 August 2022 – Elevating the customer experience to the next level, dtac reward launches the dtac reward coins Transfer. The country’s first-of-its-kind program makes points redeemable across three leading loyalty programs: airasia Point, M Point, and Blue Points. This cross-brand collaboration allows app users to enjoy personalized discounts on a myriad of lifestyle offerings from airasia Super App, M Card App, and Blue Card App.

Moreover, the dtac app now offers an even greater range of privileges, with discounts on popular food and beverage brands, services, and – of course – dtac call and data top-ups.

Mr. How Lih Ren, Chief Marketing Officer, Total Access Communication PLC or dtac, shares, “We launched the dtac reward coins customer loyalty program back in 2020, encouraging our users to redeem Coins in exchange for discounts on a wide range of services and products. These include calls, data, food, and beverages from partner retailers, Line stickers, and food deliveries from leading food retailers nationwide. So far, more than 8 million users have participated with over 24 million redemptions.

“Now that the COVID-19 situation is improving and the economy is getting stimulated, more consumers are gradually returning to their normal lives. And so, to offer even better value to our loyal customers, we are now offering dtac reward coins Transfer in collaboration with 3 leading brands. Users have the freedom to redeem dtac reward coins for discounts on services and products from these 3 brands. App users of the 3 partner brands can also redeem their points on services and product discounts offered by the dtac app.”

Ms. Ba-wornpak Siripanich, airasia rewards Country Head for Thailand, says, “Our partnership with dtac reward in the dtac reward coins Transfer program helps increase the value of loyalty points. All our airasia members can collect points from travel, especially as the country is re-opening to welcome tourists and high season resumes at the end of the year.

“Now, airasia users can enjoy all the special privileges from dtac, including call and data top-ups, other products and services, lifestyle privileges, and many other discount coupons. The points transfer is quick and fair in value, using the airasia Xchange feature on airasia Super App.

At the same time, dtac customers can transfer their dtac reward coins and convert them to airasia Points, which can be redeemed for special privileges or be used instead of currency to make significant-value reservations, including airfares, hotels, lifestyle deals, and food deliveries both on the airasia Super App or via Airasia.com.”

Ms. Nirin Somburanasin, General Manager – Loyalty Card The Mall Group, Co.Ltd. says, “M Card is committed to elevating the customer experience of our members by offering superior shopping experiences. Our collaboration with dtac reward is a new milestone as this is the first M Card feature ever to offer point transfers across programs.

“Our M Card membership of over 5 million users – more than 1.5 million of them already being app users – can now access special privileges previously exclusive to dtac customers. At the same time, over 8 million dtac app users can now take advantage of special discounts and promotions from The Mall Group department stores such as The Mall Life Store, The Mall Emporium, Paragon and all the leading national and global brands on our app.”

Mr. Wison Suntharachan, Senior Executive Vice President, Corporate Strategy and Sustainability, PTT Oil and Retail Business PCL or OR, says, “To maximize customer experience, Blue Card offers members special discounts and privileges, especially by redeeming Blue Points for use with our partner retailers and brands. Our collaboration with dtac reward will further add value for our members who can transfer their Blue Points to redeem for free calls and internet. We’re certain our members will love the essential connectivity this will offer them in their daily lives.”


Benefits of dtac reward coins Transfer for dtac customers

dtac has elevated our loyalty program to the next horizon in special privileges. Users can now transfer their dtac reward coins and redeem them for discounts and other privileges with 3 leading partner brands.

These are some of the benefits of this exciting new collaboration:

  • Exchange loyalty points from our 3 leading partner brands for dtac reward coins that can be redeemed for special deals in the dtac app such as free calls, free internet, free drinks, and many other discounts from leading retailers across the country.
  • Book flights and hotels, order food deliveries and enjoy many more lifestyle perks with airasia points on airasia Super App.
  • Redeem M points for special privileges on shopping, dining, and traveling globally, or for discounts and gifts at The Mall Group properties and many other retailers.
  • Redeem Blue points in exchange for cash discounts and special privileges exclusive to PTT Blue Card members at participating restaurants, cinemas, hotels, and retailers.

dtac, airasia rewards, M Card and PTT Blue Card customers can see more coins Transfer details on the dtac app or at https://www.dtac.co.th/s/coinsprinfo.