5 April 2021 – Total Access Communication PLC or dtac, is partnering with Hi-Shield Gadget Company Limited, the manufacturer and distributor of premium mobile device screen protectors and protection films. Hi-Shield screen protectors will come with a complimentary dtac prepaid SIM that offers free data, unlimited data top-ups and much more.
The free dtac prepaid SIM included 1 GB of free internet per month for a total of 12 GB over 12 months. Moreover, a special unlimited 4mbps data package is available exclusively for this SIM at only 200 Baht a month. The free SIM is included inside the box only selected item of new Hi-Shield products and activation is as simple as scanning the QR code on the SIM envelope and following the instructions on the screen. This campaign begins today until 31 December 2021 at any Hi-Shield retailer nationwide.
Consumer Behavior Under the Scope: Screen Protection Films
dtac continuously studies consumer behavior to develop sales plans and channels that best answer the needs of customers. Current customers require high-quality screen protectors to safeguard their mobile devices and gadgets, especially those at higher prices. Hi-Shield sales of screen protectors in 2020 grew by 45 percent compared to 2019 due to an increased adoption of smartphones that saw more than 20 million new smartphones finding new owners.
Hi-Shield prides itself on offering premium mobile device screen protectors with up to a lifetime warranty and a wide range of models to suit the needs of customers. Installation onto mobile devices is simple enough for customers to do it themselves. Hi-Shield currently commands a market share of over 40 percent with over 500 online and brick & mortar shops across the country. Official pages are also present on Shopee and Lazada e-commerce sites and on Facebook. 80 percent of customers choose to have retailers install the films while 20 percent do it themselves.
The collaboration between dtac and Hi-Shield is set to present Hi-Shield customers access to the expansive benefits and privileges of dtac’s extensive alliance of partners and add value to Hi-Shield products.