April 24, 2019 – Total Access Communication PLC or dtac, the provider of Happy Tourist SIM, joins hands with Central Group to launch a special campaign to thank customers using the service. dtac is the first mobile operator to partner with the top department store to promote tourism shopping by giving out Central E-Tourist Card that offers 10% discount and 100-baht E-Cash Coupon for shopping at every Central store and ZEN and Central branches of Supersports, B2S, and Mark & Spencer. Happy Tourist SIM customers can present E-Tourist Card and E-Coupon with a valid passport to get the privilege at participating stores throughout 2019.
According to the Ministry of Tourism and Sports, the number of tourists visiting Thailand in 2018 was over 38 million, an increase of 3 million or 8% growth over the previous year. Chinese tourists are still number one in Thailand, accounting for 28% of all inbound tourists to Thailand and contributing over 500 billion baht of the country’s total tourism revenue of 2 trillion baht. The average daily spending of Chinese tourists is 5,500 baht. Based on a MasterCard survey in 2018, Bangkok is one of the most popular cities and shopping destinations. Bangkok is ranked number 6 in terms of shopping revenue from tourists of 120 billion baht (3,750 million USD), approximately 23% of total tourism spending. Chinese tourists alone contribute 41% of total tourism spending.
According to a survey study, Chinese tourists like to buy food and snacks 63%, gifts and souvenirs 62%, cloths 51%, cosmetic products and personal items 49%.
Ms. Sukannee Lertsukwibul, Head of the Prepaid Market & Product Division, Total Access Communication PLC. or dtac, said, “dtac welcomes tourists and, to celebrate summer holidays, we are offering a special promotion and privilege for all dtac Happy Tourist SIM customers to thank them for continued support, making Happy Tourist SIM the most popular SIM for tourists. dtac will never stop developing and delivering new services and special offers to customers.”
Ms. Tippamas Kaysee, Vice President – Tourist Central Department Store Limited, said that Central Department Store is pleased to give a special privilege to dtac Happy Tourist SIM customers as a special gift for tourists visiting Thailand. Central also has many other promotions during the festival.
In addition to a special offer from Central, dtac has other many other privileges from popular brands for tourists to taste, shop, and chill throughout their trip in Thailand.
Find out more about Happy Tourist SIM privileges from dtac at http://www.dtac.co.th/en/prepaid/products/tourist-sim.html.