October 29, 2019 Ericsson (NASDAQ: ERIC) and dtac (SET: DTAC) signed a partnership agreement today to launch an advanced, customer-centric network operations model starting from January 2020. Ericsson will be managing dtac’s network operations across the country with the Ericsson Operations Engine while dtac retains the network’s strategic planning and the ownership of its assets.
The Ericsson Operations Engine, a data-driven approach powered by Artificial Intelligence (AI), will enable dtac to ensure next-generation connectivity and allow its customers to benefit from secure and reliable network performance as well as a constantly-improving user experience.
This agreement involves the transfer of around 400 experienced professionals to Ericsson, who will continue to perform their current responsibilities to ensure a seamless transition.
Alexandra Reich, CEO of Total Access Communication PLC, or dtac, said: “dtac has made significant network improvements in 2019. By partnering with Ericsson, we will be able to deepen our focus on customer needs and behaviors while we remain committed to developing a robust and fit-for-future network. We have been partnering with Ericsson for nearly 10 years and we are confident that this brings our network modernization to the next level as we prepare for 5G.”
With increasing data traffic growth, automated network technology upgrades will boost dtac’s competitivity via greater efficiency and network capabilities. As a global ICT leader investing approximately 18.5% of annual revenues in research and development over a variety of areas including 5G, AI and IoT Ericsson’s solutions provides access to constant technology upgrades and improvements.
Nadine Allen, Head of Ericsson Thailand, said: “we are truly delighted to extend our partnership with dtac and to accompany them on their network automation journey. We will leverage our global experience and use the latest tools and technologies in AI, automation and machine learning to leverage data-driven insights, enabling us to deliver enhanced performance focused on end-user experience.”
dtac and Ericsson have been working together since 2009 on 2G, 3G, 4G as well as the recent live 5G trials. With a test bed at dtac’s Never Stop Café, both companies showcased 5G use cases such as unmanned drones in smart cities, augmented reality (AR) technology and remotely-operated farming vehicles.
Total Access Communication PLC, or dtac, connects more than 20 million subscribers to 4G, 3G, and 2G mobile services across Thailand. With the goal of empowering Thai society with digital connectivity, dtac is committed to offering honest, simple services and a smooth network experience nationwide. www.dtac.co.th.
Ericsson enables communications service providers to capture the full value of connectivity. The company’s portfolio spans Networks, Digital Services, Managed Services, and Emerging Business and is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s investments in innovation have delivered the benefits of telephony and mobile broadband to billions of people around the world. The Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York. www.ericsson.com