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Asia’s First Broadcast on 26 GHz 5G Launched by dtac x THE STANDARD

April 1, 2021 - dtac and THE STANDARD are making history with the first live broadcast on 26 GHz 5G in Asia.  MORNING WEALTH program from THE STANDARD WEALTH Chanel will use a fixed wireless access on mmWave to stream high-definition video online. This technological first is part of dtac’s commitment to building 5G applications across numerous fields, including smart cities, smart agriculture and advanced broadcasting. Prathet Tankuranun, Chief Technology Officer, Total Access Communication PLC or dtac, said, “dtac’s mmWave 5G is well suited to applications in various industries. For media, it can massively increase channel capacities making it ideal for broadcasts in augmented reality (AR), virtual reality (VR), mixed reality (MR), and extended reality (XR).  Our partnership with THE STANDARD is a great start to this journey. It demonstrates the readiness of dtac’s 26 GHz 5G.” The live broadcast of the MORNING WEALTH program from THE STANDARD’s studio is a significant step to ensure Thailand is exploring new technologies set to redefine how home viewers engage with content over high-speed internet. As an online media, THE STANDARD is always exploring new ways to present information to viewers, and already broadcasts across multiple online platforms. Using 5G technology represents the…

dtac’s resilience strategy for a transformed Thailand

Digital-first strategy of high-speed internet for all and personalized services can respond to fast-changing consumer behaviors while lifting Thai society’s resilience 22 February 2021 - Today, dtac unveiled deep changes in Thailand’s mobile users to which it is responding with the continued rollout of 5G/4G sites and digital-first services. User data highlights the emergence of new segments in 2020, such as remote workers and rural digizens. To best serve their specific needs, dtac is investing in a range of network technologies, such as 5G/4G dynamic spectrum, while cementing its leadership on TDD and massive MIMO. The operator also stressed that the dtac app will deliver more affordability and enhanced services. Sharad Mehrotra, Chief Executive Officer at Total Access Communication Plc or dtac, said, “Connectivity is an essential service and dtac’s high-speed internet will lift the resilience of our customers. In addition to affordable and reliable 4G and 5G, we are also developing a wide range of services to empower their digital lives. In 2021, dtac is committed to making our customers’ experience smoother, more personalized and more rewarding.” HIGH-SPEED FOR ALL dtac’s data indicates that the social distancing measures of 2020 reshaped Thailand’s mobile usage. Data usage in the provinces…

The dtac app aims to make COVID-19 social distancing measures a rewarding experience

Every month, 1.4 million people visit dtac’s shops. But with the spread of COVID-19, social distancing and partial lockdown measures have been introduced to control its spread. Hundreds of dtac shops and retail points are now closed across the country. And customers who were accustomed to having sales agents assist them with routine operations such as bill payments and top ups, must now turn to digital channels. One such channel is the dtac app. And the team behind it isn’t satisfied with making it only an emergency alternative to shops. Instead, their ambition is to make an app that unlocks a whole new customer experience. Compelling customer experiences with personalization “Did you know that the main page of dtac app displays differently for each of customers?” asks Panthep Nilasinthop, Head of Digital B2C and Platform Division at dtac. He oversees digital channels across all platforms. He defines the dtac app as the “preferred channel” because more than 90% of dtac customers own a smartphone. You can manage your services and payments, get help, check for outages and track orders – all while you’re at home. “From the first day of the development of dtac app, it has been evolving from…

Sharad Mehrotra: A tech guy who embraces change yet plays his own game

On February 1, 2020, dtac appointed Sharad Mehrotra as chief executive. Mehrotra, formerly CEO of Telenor Myanmar, has over 20 years of experience in the telecommunications industry. In a wide-ranging interview, Mehrotra discusses his vision for the company, the beauty of working in the telecom industry, the importance of good teams, yoga and his favorite Thai dish. Originally hailing from the Indian city of Kanpur, Uttar Pradesh, about 500 kilometers from the capital of New Delhi, Sharad Mehrotra had the childhood aspiration of becoming an engineer – one he fulfilled, by securing admission to the University of Pune, where he took up a degree in electrical engineering. “I think that was something like a dream coming true,” he says. “Those four years were a very exciting time for me – I was learning new things, and something very, very different.” Mehrotra immediately enrolled in an MBA program after engineering, after which he began his career with Ericsson in India, at the time when GSM (2G) was being rolled out in the country. “Working there was a game changer for me,” Mehrotra says of his time at Ericsson, crediting a training course at a regional assessment center for developing in him leadership…

dtac plans for network traffic surge amid COVID-19 outbreak

Video conferencing apps see double- and triple-digit growth dtac’s network upgrade of Massive MIMO has been intensified both short- and long-term in response to the COVID-19 pandemic March 20, 2020 – dtac is optimizing its network capacity following traffic spikes due to an increasingly homebound workforce shielding itself from the coronavirus outbreak and using video conferencing apps to remain productive. In response, the company has established network contingency plans, focused on expanding Massive MIMO technology to triple network capacity, ensuring customers can stay connected and productive. Prathet Tankuranun, Chief Technology Officer at Total Access Communication Plc or dtac, said: “As the COVID-19 pandemic intensifies in Thailand, dtac is monitoring and analyzing mobile usage in preparation for our contingency plan, vowing to keep customers connected through our network during this unprecedented time. The network service team is keeping a close eye on the impact of the outbreak in order to adapt the network accordingly.” dtac has found a significant rise in mobile applications focused on voice calls over the  video conferencing, internet (VoIP),  and home delivery. The top five (with a tie for fifth spot) are: Zoom user growth 828% Skype user growth 215% Google Hangouts Meet user growth 67% Grab…

9 tech trends that will shape 2020

In 2020 many of the trends we spotlight for next year show innovation charging ahead faster than ever, enabled by more access and more demand, as well as by revolutionary new tech platforms and sociopolitical forces. Bjørn Taale Sandberg, Head of Telenor Research said that “we are having a common technological epiphany, a kind of digital realisation. People are waking up and examining how and where technologies, including AI, Machine Learning, IoT, and new network innovations will best and most securely connect them with the people and things that matter most. The world of technology isn’t a place that can be defined by a single storyline, it’s our job to understand the larger sometimes contradicting contexts we live in – in both of our worlds – and then to home in on the most important developments that could reshape our lives.”