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Mobility Data Unveils Tourist Behavior and Policy Recommendations to Rebuild Thai Tourism, says a joint research by dtac, ONDE, Chula, and Boonmee Lab

The three key strategies include micro-tourism, experience-based overnight tourism and tourism cluster Sept 5, 2022 – A joint research among four parties - dtac, the National Digital Economy and Society Commission (ONDE), Chulalongkorn university and Boonmee lab – has proposed three key policy recommendations based on mobility data during Covid-19 pandemic, including micro-tourism, experience-based overnight tourism and tourism cluster. The parties also urge the authorities to revive the sector through an increase in promotion of tourism in second-tier provinces in a bid to make tourism sector more resilience and sustainable. Putchapong Nodthaisong, ONDE’s secretary general, said the government realized the important role of data, a foundation of digital economy, which will transform Thailand into the digital nation. Moreover, data in digital form offers various advantages that allows the government to more effectively address social causes, such as water and disaster management. Sharad Mehrotra, chief executive officer of Total Access Communication Plc or dtac, said the study of movement patterns and concentration of tourists in Thailand during the covid-19 outbreak is aimed at unlocking the potential of mobility data for public policymaking and addressing social challenges, specifically on Thai tourism, which had been hit hard by the Covid-19 pandemic for more…

dtac’s 700 MHz Network to Back Up Thailand Reopening

Over 11,800 base stations have been installed nationwide Nov 1, 2021 – As Thailand prepares to lift some of its entry requirements on November 1, dtac continues to expand its network on the 700 MHz spectrum band. The improved outdoor and indoor coverage offered by the new network sites will play a critical role in the country’s tourism recovery in the 4th quarter this year, allowing both local and international visitors to stay connected at all times. dtac has installed more than 11,800 base stations on 700 MHz frequency band, covering 923 districts in all 77 provinces of Thailand. Most recently, the network was also bolstered at 17 major tourist attractions. Furthermore, the network expansion is on track to reach 93 percent population coverage on 4G by year-end, while dtac 5G is now available in 12 major cities. Sharad Mehrotra, CEO of Total Access Communication PLC, or dtac, said, “In addition to dtac and the telecom sector’s direct contribution to Thailand’s GDP, connectivity has a lever effect on many industries, including tourism. By delivering customer experience improvements through our rollout of new sites on 700 MHz sites, both on 4G and 5G, we are ensuring that Thailand’s economy can…

Bustling First Day! Even Better Than Last Year, dtac Ships the First Units of iPhone 13 in Thailand

Free and Safe Delivery to Your Door Step or Self-Pick Up at dtac Service Centers Before Anyone Else, Guaranteed 8 October 2021 – Total Access Communication PLC or dtac, deliver the first batch of the new iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13, and iPhone 13 Mini to customers in Thailand. dtac deployed a caravan of personnel to safely deliver the first-ever batch of iPhones to customers on time. dtac Service Centers across the country are also fully prepped for the first day of customer pick-up of their brand new iPhone 13s today and implement a strict social-distancing measure to ensure a safe and pleasant experience. The total pre-order for iPhone 13s this year has been met with an overwhelming response. The highlight of dtac’s delivery of iPhone 13 handsets this year is the delivery caravan that carefully delivered each handset to customers in all areas of Greater Bangkok. The pre-order customers upcountry, including remote areas and islands, and are also treated with hand deliveries which began early morning on 8th October with a target to complete all deliveries within 24 hours. dtac also guaranteed the best deals on the brand new iPhones for dtac Platinum Blue Members…

dtac breaks isolation of village in Lampang

Lack of connectivity in Ban Mai Samakki Village became unbearable with COVID-19. Then dtac stepped in. The Ban Mai Samakki community was established in 2003 in Thailand’s Northern province of Lampang. But until September 2021, it had neither landline nor cell phone coverage. As COVID-19 accelerated digital transformation in Thailand, the community’s lack of connectivity turned into a full-blown crisis. With schools closed, children walked two kilometers every day to catch the nearest mobile signal and connect with their teachers online. The threat of being unable to make an emergency call without making a 40-min hike also became increasingly risky in the midst of a pandemic. Supud Rala, is the village headman of Ban Mai Samakki, a community of 495 persons, most of them maize farmers. “We sell our crops while raising chicken and pigs for our own consumption. Women also make additional income from handcrafted bags, scarves, and skirts. All our water comes from the river, wells and rainwater. We didn’t even have electricity until 2016,” he said. Communication is a key issue in this community, rendering it virtually cut off from the outside world. The closest mobile phone signal can be found on a ridge about 2 km…

Business resilience in post-pandemic lies within climate change, supply chain and data privacy, says dtac

dtac unveils three megatrends for businesses in the post-pandemic economy and its strategy under responsible business to tackle the new normal dtac has committed to cutting its greenhouse gas emissions in half by 2030 May 27, 2021 – dtac unveiled three megatrends in the post-pandemic economy – a critical need for scale and efficiency, the threat of a widening digital divide, and the growing impact of climate change on supply chain sustainability. In response, the company announced its strategy to rethink business resilience and commit to responsible business practices. Sharad Mehrotra, chief executive officer of Total Access Communication Plc or dtac, said in the dtac Responsible Business virtual forum 2021 that, “The COVID-19 outbreak has proven how truly inspiring human resilience is, as we saw in the significant growth in the adoption of digital channels. But Thailand is now faced with the formidable challenge of rethinking business resilience for the post-pandemic economy. Businesses must be faster to change, less easily disrupted, and built on sustainable models that benefit all their stakeholders.” MEGATRENDS AFFECTING BUSINESS RESILIENCE Mr. Mehrotra shared three megatrends that the business sector must adapt to for greater resilience. 1st Megatrend: A critical need for scale and efficiency. The pandemic has accelerated…

Asia’s First Broadcast on 26 GHz 5G Launched by dtac x THE STANDARD

April 1, 2021 - dtac and THE STANDARD are making history with the first live broadcast on 26 GHz 5G in Asia. MORNING WEALTH program from THE STANDARD WEALTH Chanel will use a fixed wireless access on mmWave to stream high-definition video online. This technological first is part of dtac’s commitment to building 5G applications across numerous fields, including smart cities, smart agriculture and advanced broadcasting. Prathet Tankuranun, Chief Technology Officer, Total Access Communication PLC or dtac, said, “dtac’s mmWave 5G is well suited to applications in various industries. For media, it can massively increase channel capacities making it ideal for broadcasts in augmented reality (AR), virtual reality (VR), mixed reality (MR), and extended reality (XR). Our partnership with THE STANDARD is a great start to this journey. It demonstrates the readiness of dtac’s 26 GHz 5G.” The live broadcast of the MORNING WEALTH program from THE STANDARD’s studio is a significant step to ensure Thailand is exploring new technologies set to redefine how home viewers engage with content over high-speed internet. As an online media, THE STANDARD is always exploring new ways to present information to viewers, and already broadcasts across multiple online platforms. Using 5G technology represents the…

dtac’s resilience strategy for a transformed Thailand

Digital-first strategy of high-speed internet for all and personalized services can respond to fast-changing consumer behaviors while lifting Thai society’s resilience 22 February 2021 - Today, dtac unveiled deep changes in Thailand’s mobile users to which it is responding with the continued rollout of 5G/4G sites and digital-first services. User data highlights the emergence of new segments in 2020, such as remote workers and rural digizens. To best serve their specific needs, dtac is investing in a range of network technologies, such as 5G/4G dynamic spectrum, while cementing its leadership on TDD and massive MIMO. The operator also stressed that the dtac app will deliver more affordability and enhanced services. Sharad Mehrotra, Chief Executive Officer at Total Access Communication Plc or dtac, said, “Connectivity is an essential service and dtac’s high-speed internet will lift the resilience of our customers. In addition to affordable and reliable 4G and 5G, we are also developing a wide range of services to empower their digital lives. In 2021, dtac is committed to making our customers’ experience smoother, more personalized and more rewarding.” HIGH-SPEED FOR ALL dtac’s data indicates that the social distancing measures of 2020 reshaped Thailand’s mobile usage. Data usage in the provinces…

How dtac fights back in the New Normal and the personal stories behind dtac CEO!

https://youtu.be/9WBFxw_e7E4

The dtac app aims to make COVID-19 social distancing measures a rewarding experience

Every month, 1.4 million people visit dtac’s shops. But with the spread of COVID-19, social distancing and partial lockdown measures have been introduced to control its spread. Hundreds of dtac shops and retail points are now closed across the country. And customers who were accustomed to having sales agents assist them with routine operations such as bill payments and top ups, must now turn to digital channels. One such channel is the dtac app. And the team behind it isn’t satisfied with making it only an emergency alternative to shops. Instead, their ambition is to make an app that unlocks a whole new customer experience. Compelling customer experiences with personalization “Did you know that the main page of dtac app displays differently for each of customers?” asks Panthep Nilasinthop, Head of Digital B2C and Platform Division at dtac. He oversees digital channels across all platforms. He defines the dtac app as the “preferred channel” because more than 90% of dtac customers own a smartphone. You can manage your services and payments, get help, check for outages and track orders – all while you’re at home. “From the first day of the development of dtac app, it has been evolving from…

Sharad Mehrotra: A tech guy who embraces change yet plays his own game

On February 1, 2020, dtac appointed Sharad Mehrotra as chief executive. Mehrotra, formerly CEO of Telenor Myanmar, has over 20 years of experience in the telecommunications industry. In a wide-ranging interview, Mehrotra discusses his vision for the company, the beauty of working in the telecom industry, the importance of good teams, yoga and his favorite Thai dish. Originally hailing from the Indian city of Kanpur, Uttar Pradesh, about 500 kilometers from the capital of New Delhi, Sharad Mehrotra had the childhood aspiration of becoming an engineer – one he fulfilled, by securing admission to the University of Pune, where he took up a degree in electrical engineering. “I think that was something like a dream coming true,” he says. “Those four years were a very exciting time for me – I was learning new things, and something very, very different.” Mehrotra immediately enrolled in an MBA program after engineering, after which he began his career with Ericsson in India, at the time when GSM (2G) was being rolled out in the country. “Working there was a game changer for me,” Mehrotra says of his time at Ericsson, crediting a training course at a regional assessment center for developing in him leadership…

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