Mobility Data Unveils Tourist Behavior and Policy Recommendations to Rebuild Thai Tourism, says a joint research by dtac, ONDE, Chula, and Boonmee Lab
The three key strategies include micro-tourism, experience-based overnight tourism and tourism cluster Sept 5, 2022 – A joint research among four parties - dtac, the National Digital Economy and Society Commission (ONDE), Chulalongkorn university and Boonmee lab – has proposed three key policy recommendations based on mobility data during Covid-19 pandemic, including micro-tourism, experience-based overnight tourism and tourism cluster. The parties also urge the authorities to revive the sector through an increase in promotion of tourism in second-tier provinces in a bid to make tourism sector more resilience and sustainable. Putchapong Nodthaisong, ONDE’s secretary general, said the government realized the important role of data, a foundation of digital economy, which will transform Thailand into the digital nation. Moreover, data in digital form offers various advantages that allows the government to more effectively address social causes, such as water and disaster management. Sharad Mehrotra, chief executive officer of Total Access Communication Plc or dtac, said the study of movement patterns and concentration of tourists in Thailand during the covid-19 outbreak is aimed at unlocking the potential of mobility data for public policymaking and addressing social challenges, specifically on Thai tourism, which had been hit hard by the Covid-19 pandemic for more…