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dtac’s special team fixing up to 90 percent of customer complaints

In three months, the "Delight Team" was able to reduce certain categories of customer complaints by up to 90 percent. dtac set up a special task force in November 2019 with a key mission to reduce customer complaints, which increased due to a complex transition in dtac's spectrum holdings after 29 years under a concession regime. The established cross-functional team called “Delight team”, is led by Mr. Raewat Tankittikorn, "head of channel strategy and partnership" with joint members from multiple departments - technology group, call center, digital community, postpaid marketing and brand communications. From a vast number of complaints, they were classified as 115 problems that helped us to be more focused and prioritized - solve and prevent pain points. The aim was to fix and improve customer experiences and satisfaction. How cross-functional culture promotes efficacy “It’s impossible to fix problems by working in silos. But things will be a lot easier when you have those members from different units at a place. They bring their expertise to help fix problem. We will get a variety of views through each member lens," he said. There are many impactful benefits of cross-functional team. It is a way to optimize flexibility, creativity and productivity. Working in cross-functional…

dtac celebrates New Year with “Maha Heng Festival” lucky draw giving customers chances to win prizes worth over 5 million baht

December 4, 2018 – dtac launches a big year-end campaign “Maha Heng Festival” as part of the New Year’s celebration to offer its customers chances to win prizes until Chinese New Year 2019. For every 30 baht spent on value-added services, dtac prepaid and postpaid customers will receive one chance to win prizes every 2 weeks during the campaign running from December 3, 2018 – February 11, 2019. The prizes include: 1. One-baht lucky gold pendant necklaces from “Mor Chang” Tossaporn Sritula 2. 40,000-baht gift vouchers from Big C and 3. Free 12-month Internet access worth 6,000 baht – totaling over 500 prizes worth over 5 million baht. Since acquiring all spectrum bands, dtac has accelerated network expansion to increase coverage and launched marketing campaigns to create value for customers, including a big year-end campaign that offers more than 20 million customers of dtac chances to win prizes when subscribing to a value-added service during the festive season promotion. Lucky draw chances can be accumulated and lucky draw winners will be announced every 2 weeks for 5 rounds. The prizes include: 70 one-baht gold pendant necklaces worth 19,380 baht each, totaling 1,356,600 baht. 19 40,000-baht gift vouchers from Big C, totaling…