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An architect’s story of escaping burnout to follow his passion

In 2019, architectural photographer Chaovarith Poonphol took big risks to reach for his dream job. Chaovarith Poonphol was an architect at A49, Thailand’s most renowned architectural firm. He worked there for seven years, starting as an intern before moving up the ranks to senior architect. In parallel, he was becoming an increasingly sought-after architectural photographer. The pressures of both jobs piling up, he suffered a major burnout. This is the story of how he bounced back and landed in the field of his dreams. “For three years I had been thinking about quitting my job to become a photographer. But I wasn’t sure if I could make a living out of it. Eventually, there were more and more people coming to me with photography work, and I started getting calls from people being recommended by my previous clients. It started too look like I could really make this my job, but the pressure of having two jobs started to take its toll,” says Chaovarith. Back then, Chaovarith was a full-time architect on weekdays and a freelance photographer on weekends, shooting the hottest new buildings around the country. As his freelance career took off, his work appeared in several magazines and…

The secret sauce to dtac’s phenomenal results with tourists and migrants

When it comes to digital age, internet connection is the foundation of how we communicate and search for information. dtac positioned itself as a caring brand, not just for Thais, but for those who want to connect with their loved ones. And one of the target group is migrant workers and tourists. According to the survey, dtac gained 90% of market shares in this segment, clearly reinforcing its no 1 position in this segment. We bring you to talk with the marketing team who are responsible for migrant and tourist segment, led by Noi- Lalida Lohachitanond, Head of Migrant and tourist segment and the manager, Tum - Apichard Tinnasulanond. Multiracial team with shared goal The team of eight has a mix of races from Burmese, Cambodian and Chinese. It’s not just about language, but also culture and lifestyle that we need to truly understand, aimed at effective communications. Joe - Kittikhun Kleeliang He is a Thai national strategist with experience in aviation industry for a couple of years before joining dtac. He is interested in marketing job with scope of market analysis, product development and strategy design. Arm - Aung aung Htut He is a Burmese national with three years…

Seekster seeks growth by bringing technology to speed up its business by partnering with dtac SME

Special content by Brand Buffet Seekster, Thailand’s leading cleaning and maintenance platform startup for properties, is putting focus on small and medium sized enterprises (SMEs) group in order to seek business growth by using WorryFree package, provided by dtac. Additionally, it has broadened its services to internal management for SMEs called “Workforce”, bringing end-to-end solutions to SMEs beyond cleaning and maintenance services. Chatchanart Charanwattanakij, Chief Marketing Officer at Seekster, said technology is the foundation and key factor for startup success and secured growth as it helps solve problems easily, accurately and timely. It speeds up business growth with a faster pace. dtac SME as a technology partner for SMEs, it offers a range of business solutions to lower costs involved with communications. WorryFree package is specifically designed for SMEs, based on their insights, resulting in lower communication expenditure. Seekster plans to further subscribe this package for top-tier maids to attract and maintain them in this platform. Presently, Seekster has been running its operation for almost four years, having more than 10,000 maids and air-conditioning technicians from more than ten companies available. There were around 150,000 customers using Seekster, of which 60% from retail customers and the rest 40% from SMEs.…

dtac launched new staff uniforms with brilliant idea of using textiles that offer environmental sustainability

Sustainable Textile Innovation The new collection of dtac staff uniforms is designed by Moo Asava or Polpat Asavaprapha, one of top designers in Thailand. This latest collection is called “dtac Exclusive Collection Uniform by Asava”. It is meticulously designed with well-chosen fabric using the ‘Cool Mode’ innovation, which can keep you warm in cold conditions and help cool you in hot conditions. Moreover, the fabric gains a ‘number 5’ power-saving label, indicating low electricity consumption for ironing. It also receives two awards from the Ministry of Industry. The heart of design Mr. Polpat Asavaprapha or Moo Asava said “Uniform by Asava has been entrusted with designing staff uniforms for Thai leading organizations. dtac, surely lying in that category, has chosen me for this uniform collection. With the definition of “dtac Exclusive Collection Uniform by Asava”, we started the design from the value perspective of dtac and let that be the heart of our design with key points as follows: Simple and Human refer to sincerity, honesty, and simplicity. This collection is designed to be casual, however, with outstanding and punctilious details; therefore, the design looks sincere and friendly. Digital or hybrid. The design is a perfect blend of everything. When…

How dtac’s sales force is adapting to the digital age

Technology has changed the way people buy things, and with it, consumer expectations have changed quite a bit. Traditional hard sales strategies that rely on pressure tactics or “buy more get more” pitches no longer work in the digital age. Today, we sit with two key figures in dtac’s Sales Group: Akkapong Linpaisan, Head of Branded Sales Division and Buranis Mosqua, the newly appointed head of Partner and Hybrid Channels Division. How is dtac adapting itself to the digital era? Buranis: The sales landscape is constantly changing, fueled by the emergence of digital channels. Traditionally, the more-for-more proposition worked effectively, but it’s no longer the case. It’s just not enough to allow customers to make a purchase decision. The reality is that many people perceive that the telco industry lacks excitement and is no longer sexy. In fact, telcos are an important enabler of economic activity, accelerator of innovation and they establish markets for new products and services for the future. What is the role of physical retail in this new digital landscape? Akkapong: Sales persons need a lot of skill to be able to provide good experiences from the customer’s first touchpoint to after-sales service. Telcos are considered a service…

We ask dtac’s new Chief Marketing Officer how dtac will get back to growth

“There’re a lot of opportunities to gain more market share both in the prepaid and postpaid markers. This will bring dtac back growth,” says dtac's chief marketing officer, How Lih Ren, who joined the company on April 1, 2019. Having worked at consulting firms and Malaysian mobile operator Digi, Mr. How (who also hails from Malaysia) has an extensive experience in corporate strategy, product development, portfolio project management, consumer sales and digital product portfolios. He joined dtac at a difficult time, as the operator’s market share has slipped from second to third and subscribers dropped from 24.3 million in 2017 to 20.7 million in early 2019. Despite this, the newly appointed CMO outlines that “there are a lot of opportunities that dtac never tapped into.”Thai smartphone users are heavy data users, consuming 11 GB of mobile data per month on average,while smartphone penetration is close to 82 percent. They rank among the world’s heaviest Facebook users, too.   “This clearly demonstrates that mobile internet is a big part of Thais’ everyday life, similarly to Malaysia where I came from,” says Mr. How. Despite this heavy usage, he sees gaps in Thai mobile consumption that need to be filled. “A huge…

System Stone, a smart factory solution from dtac accelerate Batch 7, secures Pre-Series A funding from Expara Thailand

10 June ,2019 - System Stone, Thailand’s leading Industrial Tech startup, closed their Pre-Series A funding round with Expara (Thailand), a Southeast-Asia focused VC currently managing the SMEs Private Equity Trust Fund for Government Saving Bank (GSB) and The Stock Exchange of Thailand (SET). System Stone plans to use this funding to increase market share in the domestic market, with the aim to be the No.1 machine maintenance platform in Thailand. They are also preparing for overseas expansion and are currently developing advanced IoT solutions for manufacturers. According to Sittikorn Nualrod, CEO and Co-Founder of the company, Industry 4.0 trend was the main push for global manufacturers to transform the current workflow. “System Stone began when the new trend created challenges for traditional businesses to digitize their factories. Manufacturers began to look for solutions that will help them differentiate from competitors and change the perception that people had of them. We were able to use our expertise and develop a mobile application which aided engineers in their current workflow. The platform enables them to work faster, easier and at the same time reduces total operational costs for maintenance as well as capital injection.  There are still many opportunities in this…

How enterprising Thais are cashing in on Facebook Live

Shopping mall in downtown Bangkok or even market in rural Thailand, could be on the brink of being reshaped by Facebook Live, the feature introduced by the social network platform provider Facebook in 2016. Facebook Live allows its users to broadcast and interact with viewers in real time. According to a study by WeAreSocial 2019, Facebook is ranked the first in terms of monthly traffic in Thailand. It is also listed as the most widely used social media platform in the country.  Of Thailand's 48 million Facebook users, 32 million of them use the platform daily In Thailand, small vendors are increasingly using Facebook Live as a sales channel, which ranges from selling clothes, shoes, bag, cosmetics, silk, dried seafood or even gold jewelry. This is a phenomenon that goes well beyond Bangkok and further underscores how rural populations can be empower by mobile technology. A story of a millionaire made from Facebook Live Recently, a news report featured a dried seafood seller who made a fortune from using Facebook Live - Ha Sun. He, 29, earns more than one million baht in revenue nightly from using Facebook Live as a communication tools and sales channel. He goes live on Facebook nightly via his Facebook Fan…

How dtac is better supporting Thailand’s SMEs

Every 10 to 15 minutes or so, the room dedicated to dtac’s small and medium enterprise customers erupts in clapping and cheering. Each outburst represents a sale, which pops up on all the salespersons mobile devices as a notification, and on flat screens in their open space. This celebration of small wins is just one of the initiatives brought out by Magnus Muller, who joined dtac in June 2018 as the head of its Small and Medium Enterprise (SME) division. Since then, the number of new SME subscriptions sold each month has increased by 220 percent. “Many people are afraid to say they work in sales. People think sales is just a number, just money. I want us to be proud. I want to have that visibility. Every time we cheer, that’s an actual customer we’ve acquired and for whom we can make a difference,” says Magnus. “Celebrating makes us confident.” Magnus also ascribes the team’s success to a heightened empathy for dtac’s SME customers: “I worked in an SME for 10 years. They have such a hard everyday life. They don’t have the resources and internal capacities. They have to do everything themselves: fix the Wi-Fi, clean the toilets,…