Product & Services

TrueID forges ahead amidst Thailand’s streaming platform competition

In-depth report and analysis on online vdo consumption in Southeast Asia conducted by Media Partners Asia (MPA), a consultancy and market research firm, indicates that in 2023, streaming platforms in the region are expected to prioritize customer retention, managing service terminations, and addressing potential price hikes as core factors. In its first-quarter 2023 report on online video in Southeast Asia, MPA highlights TrueID as a burgeoning streaming platform in Thailand, boasting a 30% share of the Premium Video On Demand audience. This achievement can be attributed to the platform's strength in offering Premiere League Football content. True Blog spoke with the TrueID team about their ongoing strategy and vision amidst the challenging streaming platform battlefield in Thailand, where the key strategy is to create differentiation and variety in the market, focusing on content and services that exclusively deliver value and exceptional experiences for users in Thailand. Think globally, act locally "Compared to other players in the market, TrueID is considered the leading platform with strengths in content beyond video streaming. This includes Live TV, Video On Demand (VOD), Music, and News & Articles. More importantly, TrueID has carefully selected content that caters to the preferences of Thai audiences," Nathasiri Thanapattienlert,…

SNAPSHOTS: Behind the scenes of the Better Together Festival

True Corporation launched a proactive marketing strategy in the second quarter of this year to create an intensifying competition and generate buzz around the Better Together Festival. True Blog's selection of eight exclusive images captured the essence of the "Better Together" concept and offered a behind-the-scenes glimpse of the event, which took place on 8 May 2023. Read more at https://dtacblog.co/en/nai-baifern-3/

How Thailand’s casual gaming landscape gets a boost from dtac’s Gaming Nation

In June 2021, dtac launched a gaming initiative as part of its “Beyond Mobile Connectivity” strategy, which aims to build a comprehensive digital ecosystem and transform the dtac app into a super-app. Gaming Nation, dtac’s mobile platform designed for all gamers, has been the key component of this gaming initiative, and a pioneer in Thailand’s growing casual gaming landscape. dtacblog spoke to dtac’s Head of Digital Product (Gaming) Patchara Vanthongkam, whose team is responsible for Gaming Nation, about Thailand’s gaming habits and the role that Gaming Nation plays in industry growth. The Rise of Mobile Gaming A gaming enthusiast himself who has worked with big-name game developers in the region, Mr. Patchara understands the potential of the gaming industry in Thailand. “About 32 million Thais – almost half of the population – play games. Overall, this market is worth around 30-40 billion baht,” he said. “And though the growth rate has not been very high in the past few years, the gaming market continues to grow steadily thanks to mobile games.” The continued growth of Thailand’s gaming industry is spurred by several factors. First, with the boom of smartphones, players no longer need dedicated gaming devices in order to play.…

With digital insurance platform dSurance, dtac strives to make coverage plans more accessible to Thai people

With an ambition to facilitate growth beyond mobile connectivity, dtac has launched a variety of comprehensive digital services to meet the needs of a contemporary lifestyle. Among these services is its innovative mobile-based insurance platform dSurance, which seeks to improve the underserved insurance market in Thailand. To learn more about the significance and challenges of the insurance industry in Thailand and the reasons behind the mobile operator’s decision to wade into new territory, dtacblog sits down with Bhudhibha Chientachakul, the product owner of dSurance. Insurance Market Trends “Thailand’s insurance industry is worth about 800 billion baht. Between 2016 and 2021, the market size has grown on average by 2.7 percent per year. Life insurance accounts for 70 percent of the industry, while non-life insurance accounts for the other 30 percent,” Ms. Bhudhibha explains. Despite representing more than half of the market, the growth rate of life insurance is not as high as that of non-life insurance. This is due in large part to the duration of life insurance policies, which can last for many decades and require a long-term commitment from customers. In fact, the life-insurance segment has grown mainly because of unit-linked insurance products, which have gained popularity in…

Building a Thai-made Super App That Can Do it All

A super app brings payments, shopping, communications, and other services onto a single platform. Some of the most notable in Asia are WeChat, Grab and LINE—all of which were developed by digital startups.Now, the dtac app is setting out to challenge the incumbents with a unique combination of services. In addition to loyalty rewards at over 30,000 retail points, users can use the new dtac app to register and pay for insurance and gaming and even protect themselves from cyber threats.These features reflect how telecommunications providers are positioned to build powerful super apps that are deeply integrated into their local ecosystems. In Thailand, for example, mobile operators are required to verify the identity of their customers, which is also a requisite for purchasing financial and insurance products.To learn more about how dtac built a super app like none other, dtacblog spoke to Sun Loo Yeoh, Head of Digital B2C and Platforms and Tiparpa Suksathit, Head of App and Digital Channels. The Center of Everything The revamped version of the dtac app was launched in March 2022 and comes with a completely different look and feel. Users can more easily navigate connectivity services, dtac reward, and dtac Beyond—a brand new section.…

70-20-10 Rule Behind Award-Winning Ad Campaigns

In the past few years, the COVID-19 crisis has significantly reshaped the landscape of how various industries operate. “marketers” have also faced various challenges, including changing consumer behaviors and technology transitions. In spite of these challenges, dtac has moved forward with a superior brand image. Five of its marketing campaigns have bagged 7 awards (1 Gold, 2 Silver and 4 Bronze awards) at MAAT Media Awards 2022. The event was held by the Media Agency Association of Thailand (MAAT). dtacblog recently sat down with dtac’s Head of Brand Communication, Sasitorn “Mong” Khoopatanakul, and members of dtac’s MarComm and Media Management team namely Paphop “Pok” Ruchutrakool, Kulawit “X” Khumwansa, Nattapon “Not” Lertsrimongkol, Nat Seemawonganan, Patima “Poo” Kittikarnjanakorn, Juthakarn “Off” Thesrak, and Witsuda “Tomtam” Danpiboonvoravut. “Awards make working people proud by giving recognition for not only completing their tasks but by doing so successfully. I therefore would like to present these awards to all team members as well as all contributors who hail from not just our Marketing Department but also from the Sales and Technology Departments. Together we have proven the efficacy of cross-functional operations,” Sasitorn said at the start of the interview with dtacblog. Several of dtac’s recent campaigns were…

Can technology make us love in-store shopping all over again?

Pushed by COVID-19, Thai consumers are embracing online shopping for much more than just electronics, fashion or beauty products. Be it a latte or a sofa, anything can now be delivered at one’s home in just a few taps. But where does that leave physical retail? To find out, dtacblog spoke to Raewat Tankittikorn, the head of dtac’s Channel Excellence division. Mr. Raewat leads a team of experts reinventing the in-store experience for consumers. By using data-driven AI and automation, dtac is making shopping in real life as smooth, personalized and fast as buying from an app. “Today, dtac shops are completely paperless. You can get a new SIM in minutes without filling out any forms or making any copies of your ID. It used to take 10 times more time and leave a paper trail that put customers’ identity at risk. And this is just the beginning, we’re continually improving the in-store experience by making it more digital,” he tells us. At the very start of the pandemic, from January to June 2020, dtac recorded a fivefold increase in the redemption of online shopping privileges within the dtac app. Meanwhile, data usage in city centers dropped as office employees…

e-sports team dtac Talon puts Thailand in global spotlight

Thai e-sports team dtac Talon made history this July by winning the AWC: Arena of Valor World Cup 2021 without a single loss throughout the tournament. AoV: Arena of Valor is widely known in Thailand as RoV and AWC is the ultimate competition for this multiplayer online battle arena (MOBA). The prize pool was half a million dollars, with dtac Talon snatching the top prize of 200,000 dollars. dtac Talon is the result of partnership between the mobile operator dtac and Talon Esports, an esports organization headquartered in Hong Kong. It was founded in 2017 by a group of gaming enthusiasts and is now one of the fastest growing esports organizations in the Asia-Pacific. dtacblog spoke with the team and their dtac sponsors about their success and next goals in esports tournaments. “We underwent extensive training with a very strict schedule - at least 10 hours a day and six days a week. That’s what brought us to where we are today,” said Thana ‘NTNz’ Somboonprom, the newest member of dtac Talon. “Our motto is ‘Aiming High, Flying High.’ All team members set a clear goal that we would be world champions,” added Pasu ‘Erez’ Yensabai. Professional Players Mr. Pasu…

Co-Creation, the Next Frontier in Digital Transformation

17 May 2021 - The COVID-19 crisis has not only highlighted the critical role of information and communication technologies (ICT) for resilient societies but has also brought to the fore the digital inequalities between and within countries. At the same time, the COVID-19 pandemic has emphasized the urgency of accelerating digital transformation and advancing the goals and targets of the Connect 2030 Agenda to leave no one behind. On the occasion of World Telecommunication and Information Society Day (WTISD), Dr. Reduan Hasan Khan, Head of B2B Products & Solutions at dtac, talks about the private sector's role in accelerating digital transformation. The Bangladesh-born engineer and Telenor veteran joined dtac in 2020 and now leads its Innovation Hub focusing on emerging technologies like Internet of Things (IoT), Cloud and 5G. It Starts at Home “We’ve seen that the pandemic has accelerated digital transformation for all businesses, even smaller ones – much of it due to work from home. On the one hand, they had to manage the digitalization of their workforce. On the other hand, they had to transform their customer-facing sales and support processes in a more digital-centric way. These same sets of challenges were also faced by dtac as…

Supaporn Herb goes digital with dtac for its global expansion

This third-generation cosmetics family business has opted for dtac business E-Care solutions to shorten transaction times and focus on its future innovation. Supaporn Herb originated from a small salon in Bangkok's Talad Phlu district 53 years ago. From curcumin facial scrubs sold in plastic bags, the family business has grown into a global exporter with a foothold in the Middle East, China, and the ASEAN. Its “small-town strategy” rests on product quality and affordable prices, making the products popular in rural markets. Matoom Akares Suktarodsheep, the third-generation heir and chief executive of Supaporn Group, now operates three brands – “Supaporn” the big sister, “Pathumad” the second sister, and “Isika” the little sister. "We deliver quality and honesty at an affordable price, between 25-60 baht. We can survive no matter how tough the crisis is, and we have never laid off employees or even cut their salaries during the Covid-19. Moreover, we have been growing in the OEM business," said Mr. Akares. Beating the 10-billion-baht market The 10-billion-baht cosmetic herb market has highly intense competition but the company is confident to earn some 10% market share within three years through its network of over 9,000 dealers and more than 10,000 branches of…

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