How Thailand’s casual gaming landscape gets a boost from dtac’s Gaming Nation
In June 2021, dtac launched a gaming initiative as part of its “Beyond Mobile Connectivity” strategy, which aims to build a comprehensive digital ecosystem and transform the dtac app into a super-app. Gaming Nation, dtac’s mobile platform designed for all gamers, has been the key component of this gaming initiative, and a pioneer in Thailand’s growing casual gaming landscape. dtacblog spoke to dtac’s Head of Digital Product (Gaming) Patchara Vanthongkam, whose team is responsible for Gaming Nation, about Thailand’s gaming habits and the role that Gaming Nation plays in industry growth. The Rise of Mobile Gaming A gaming enthusiast himself who has worked with big-name game developers in the region, Mr. Patchara understands the potential of the gaming industry in Thailand. “About 32 million Thais – almost half of the population – play games. Overall, this market is worth around 30-40 billion baht,” he said. “And though the growth rate has not been very high in the past few years, the gaming market continues to grow steadily thanks to mobile games.” The continued growth of Thailand’s gaming industry is spurred by several factors. First, with the boom of smartphones, players no longer need dedicated gaming devices in order to play.…