Supaporn Herb goes digital with dtac for its global expansion
This third-generation cosmetics family business has opted for dtac business E-Care solutions to shorten transaction times and focus on its future innovation. Supaporn Herb originated from a small salon in Bangkok's Talad Phlu district 53 years ago. From curcumin facial scrubs sold in plastic bags, the family business has grown into a global exporter with a foothold in the Middle East, China, and the ASEAN. Its “small-town strategy” rests on product quality and affordable prices, making the products popular in rural markets. Matoom Akares Suktarodsheep, the third-generation heir and chief executive of Supaporn Group, now operates three brands – “Supaporn” the big sister, “Pathumad” the second sister, and “Isika” the little sister. "We deliver quality and honesty at an affordable price, between 25-60 baht. We can survive no matter how tough the crisis is, and we have never laid off employees or even cut their salaries during the Covid-19. Moreover, we have been growing in the OEM business," said Mr. Akares. Beating the 10-billion-baht market The 10-billion-baht cosmetic herb market has highly intense competition but the company is confident to earn some 10% market share within three years through its network of over 9,000 dealers and more than 10,000 branches of…