TrueID forges ahead amidst Thailand’s streaming platform competition
In-depth report and analysis on online vdo consumption in Southeast Asia conducted by Media Partners Asia (MPA), a consultancy and market research firm, indicates that in 2023, streaming platforms in the region are expected to prioritize customer retention, managing service terminations, and addressing potential price hikes as core factors. In its first-quarter 2023 report on online video in Southeast Asia, MPA highlights TrueID as a burgeoning streaming platform in Thailand, boasting a 30% share of the Premium Video On Demand audience. This achievement can be attributed to the platform's strength in offering Premiere League Football content. True Blog spoke with the TrueID team about their ongoing strategy and vision amidst the challenging streaming platform battlefield in Thailand, where the key strategy is to create differentiation and variety in the market, focusing on content and services that exclusively deliver value and exceptional experiences for users in Thailand. Think globally, act locally "Compared to other players in the market, TrueID is considered the leading platform with strengths in content beyond video streaming. This includes Live TV, Video On Demand (VOD), Music, and News & Articles. More importantly, TrueID has carefully selected content that caters to the preferences of Thai audiences," Nathasiri Thanapattienlert,…