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dtac House welcomes children who can’t go to school due to pollution

31 January 2019 - dtac House is organizing special activities to welcome employees’ children affected by the two-day closure of schools in the Bangkok metropolitan area. Due to concerns over toxic levels of PM2.5 particles in the air, dtac is supporting parents taking their children to dtac House’s child-friendly playroom with extra activities such as coloring, Play-doh, and Lego. dtac also opened its 38th floor to children, where they can play futsal, ping pong and snooker. The air quality inside dtac house for PM 2.5 particles averages 12 ug/m3, well below the health standard of 50 ug/m3. Currently, Bangkok averages 183 ug/m3 outdoors.

CEO Alexandra Reich’s mission to turn dtac around thanks to a new brand purpose

The year 2018 was considered a critical period of time for dtac due to the transition from concession to licensing regime, resulting in lawsuits, a loss of customer confidence and internal uncertainty. However, the 29-year-old company passed through this tough time, solving its spectrum issues by securing a combination 5 MHz each on 1800 MHz and 900 MHz spectra worth more than 50 billion baht—in addition to 60 MHz on 2300 MHz operated in partnership with TOT. Not only the industry transition concluded successfully, but also the company embraced it as an opportunity for deep changes. Alexandra Reich was appointed as the new CEO of dtac with the objective of stopping five years of falling market share and revenue. Fixing the experience “Spectrum is a part of short-term direction, but the biggest part is to solve network experience. We found that network experience has been deteriorating. It’s not only the increasing number of complaints, but also the number of loyal customers porting out that has increased. We’re now very focused on improving the network experience by setting up a dedicated team, focusing on network quality and fixing all the problems our customers report,” said Mrs. Reich. That is why dtac…

Inside dtac’s network war room: fighting to improve signal quality every day

In a war room located at the heart of Bangkok, at dtac House, a group of engineers are monitoring and discussing about how to improve network experience at the fastest pace of speed. Indeed, this war room works around the clock. Although dtac has recently solved its spectrum shortage issue by securing a combination of low and high-band spectrum, strengthening its spectrum portfolios to a better place. But it is just a beginning of growth story, which requires a greater amount of efforts in network rollout, especially on 2300 MHz frequency-band. With this urgency to improve network experience, today dtac’s network coverage on 2300 MHz band has surpassed its target from 40 to 70 provinces, marking a new industry record for the speed of network expansion. “Since the day dtac signed an agreement with TOT to launch the country’s first 4G LTE-TDD network on the widest bandwidth of 60 MHz, we started from scratch. No one in Thailand had experience with this rarer form of time division duplexing (TDD),” said Vikorn Kunsriruksakul, Head of Network Quality Assurance, the engineering team responsible for network design and planning. TDD improves on Fixed Division Duplexing (FDD) by allowing a dynamic allocation of uplink…

What drives dating apps’ popularity boom?

Thailand is at the forefront of the latest battle to digitalize romance. Technology has already radically changed romance, with online dating growing massively in popularity ever since Match.com blazed a trail in the mid 90s. The explosion of smartphone use drove dating to another level with speedy account set-ups and swipe to like approach first created by Tinder. Last year, Facebook launched its online-dating feature, called Dating, in three key markets, Colombia, Canada and Thailand—ahead of the USA! The development is aimed at serving users’ pain pint for meaningful long-term relationships rather than hookups. The opt-in feature will match users with people they are not already connected to on the site. From your profile, click on the heart of icon to enter what Facebook called “Dating home”. From there, set up a dating profile, which is separately created from your existing account. In other word, your Facebook friends will not be able to see yours. The platform will suggest potential matches depending on dating preferences, things people have in common - interests, activities and mutual friends. Facebook entered the dating-service market years after competitors like Tinder and Bumble. In 2012, Tinder first developed dating mobile app with free of charges.…

How technology in Netflix’s Black Mirror shapes a way of human interaction

Technology can be amazing, and watching how it changes our lives with each new breakthrough and discovery is inspiring. Black Mirror, a British TV series on Netflix, created by Charlie Brooker, which debuted in 2011. It became one of the most talked about sci-fi anthology series, offering different tales of modern horror through the lens of technologies in the societies. It explores the innovative, pervasive and dark side of a near future world filled with artificial intelligence (AI), smart devices and other surreal advancement. Hang the DJ, the fourth episode of the fourth season reflects the way technology shapes a new form of human relationship. In this episode, it takes on the world of dating apps. It tells the story of a couple- Amy and Frank - are paired by The System, the AI-backed app that runs thousands of simulations until a perfect match is found based on user experience, which is far beyond swiping right for love like Tinder. The System mandates that couple stay together for a certain period of time, from a few hours to mandating marriage. In the end, the duo risks their lives to rebel against the oppressive system in an attempt to stay together,…

dtac celebrates New Year with “Maha Heng Festival” lucky draw giving customers chances to win prizes worth over 5 million baht

December 4, 2018 – dtac launches a big year-end campaign “Maha Heng Festival” as part of the New Year’s celebration to offer its customers chances to win prizes until Chinese New Year 2019. For every 30 baht spent on value-added services, dtac prepaid and postpaid customers will receive one chance to win prizes every 2 weeks during the campaign running from December 3, 2018 – February 11, 2019. The prizes include: 1. One-baht lucky gold pendant necklaces from “Mor Chang” Tossaporn Sritula 2. 40,000-baht gift vouchers from Big C and 3. Free 12-month Internet access worth 6,000 baht – totaling over 500 prizes worth over 5 million baht. Since acquiring all spectrum bands, dtac has accelerated network expansion to increase coverage and launched marketing campaigns to create value for customers, including a big year-end campaign that offers more than 20 million customers of dtac chances to win prizes when subscribing to a value-added service during the festive season promotion. Lucky draw chances can be accumulated and lucky draw winners will be announced every 2 weeks for 5 rounds. The prizes include: 70 one-baht gold pendant necklaces worth 19,380 baht each, totaling 1,356,600 baht. 19 40,000-baht gift vouchers from Big C, totaling…

Telenor: 7 tech trends that will shape 2019

Seven technology trends stand to reshape how we consume, how we connect and even how we perceive the world around us in 2019, says Telenor Research. December 4, 2018 – After a breakneck year of tech world advancements, setbacks and successes, Telenor Group’s research arm, Telenor Research, identifies seven tech trends to study up on for 2019. While there is no shortage of staggering high-tech feats identified this year, the notion of “responsibility” resonates through many of this year’s trends. “The world of technology is constantly on the go. With exciting innovation – which we point to this year in greater scale than ever – comes the need for reflection, pragmatism and perspective. We think that the tech pendulum is swinging in that direction in 2019. People are taking a step back and assessing ‘what do these deeper developments in technology and connectivity mean to me, to my family, my community?’” reflects Bjørn Taale Sandberg, Head of Telenor Research. “In the end, we all want the assurance that technology – no matter how many steps ahead of us it might seem – can fit into our lives safely, sensibly and positively,” he added. Here are the seven tech trends we see…

dtac is proud to present creative and sustainable online contents from new-generation creators trained with intensive program

December 6, 2018 – ‘dtac accelerate Creator’ program presents the awarded contents from the trained creators telling 4 different stories of dtac brand. The final contents are as follows: The best creativity award and best production award go to Team Kai Pop for their content of dtac Jaidee. The awarded content can be seen HERE The best acute character and clear action award and the best presentation award go to Team The Ploy for their content of dtac reward. The awarded content can be seen HERE  Channel: The Ploy The “dtac accelerate Creator” program was launched at the beginning of September and there were 500 new-generation content creators participating in the program. They had to present their creative contents within 1 minute either individually or in groups. The participation criteria consists of ages and levels of education, allowing high-school students to college graduates to join the program. dtac had supported the training and company visits throughout the course. Then, only 16 teams were selected to join the 5-week boot camp with 6 classes. Each team had to pitch their contents in the last week of the training under four different stories, which are dtac Reward, dtac Jaidee, dtac Turbo, and dtac SME. The trainees…