dtac CEO: “Supporting Thailand in the New Normal”
Dear customers, The threat of COVID-19 infections will end one day, although it will be many months. Even so, we are in a new normal that is here to stay no matter what: Digital channels will grow even more quickly than we had anticipated. Certain forms of social distancing measures will remain indefinitely. Recovering from the COVID-19’s economic impact will take a long time. Change is always scary but dtac responded to the COVID-19 situation quickly and effectively. And we will continue to do so. DIGITAL CHANNELS In March, dtac saw an explosion in the use of productivity apps like Zoom and Office 365. Usage of the dtac app also grew by 30 percent since the emergency decree, while daily user on dtac.co.th increased by 40% for the same period (March 25-April 23). We supported these changes with numerous measures for our customers: New packages with free data on productivity apps that are essential to Thailand’s economy. Incentives for new users of the dtac app, such as free data. Contingency measures to both maintain and continue developing our network. On the last point, dtac can continue to operate its Network Operation Center even if our headquarters were shut down. (In…