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Human of dtac

dtac LGBTQ employees say diversity makes teams stronger

 Even though we see advancing LGBTQ (lesbian, gay, bi, trans and queer) rights and support over the past five decades, many challenges remain. A study by the World Bank reveals that despite Thailand’s progressive status regarding LGBTQ inclusion when compared with other middle-income countries, discrimination against LGBTQ people persists, especially in equal access to job opportunities, home ownership, and other various basic services. dtac recently announced a set of policies and equal benefits for its LGBTQ employees, including marriage allowance and medical leave for gender reassignment surgery, to foster diversity and inclusion across the organization. On this occasion, dtacblog spoke to some of our LGBTQ members to share their views on diversity and inclusion at work. Embracing Who You Are “If there are three candidates – a straight man, a straight woman, and a transwoman, most employers would go for the first two choices,” Prasert Senchatturat said. Nine years ago, Prasert landed her first job in finance and now works as an accountant at dtac. But the journey wasn’t always easy for her. During her first years in the workforce, she found embracing her true self at work a challenging journey. “In one of my very first job interviews, a…

Why mobile operators are critical to Thailand’s fight against COVID-19

The mobile industry has been critical to controlling the COVID-19 outbreak in Thailand. Internet service providers provided uninterrupted services amid the surge in data usage. But dtac did more than ensuring society could continue to operate productively and safely. From tripling its data capacity to equipping field hospitals with connectivity solutions, dtac supported the fight against COVID-19 on multiple fronts.dtacblog spoke to Lertratana Ratananukul, the head of government relations at dtac, to better understand how mobile operators have been supporting the nation’s efforts to contain COVID-19. A CRITICAL SERVICE “In a lockdown situation, mobile usage becomes a survival tool. This is why our network operations teams were given special permission to cross regional borders and work at night during the lockdown,” said Mr. Lertratana. “Shortly after, dtac reopened its shops, which are deemed an essential service for Thai society’s ability to continue functioning with social distancing.”As the first wave of COVID-19 hit the kingdom, in April 2020, mobile operators were also faced with adapting their network to an unprecedented human migration from cities to rural and residential areas. To keep up with new traffic hotspots, dtac’s network teams rolled out thousands of massive MIMO sites, tripling the data capacity for…

An unshakable optimist’s secrets to luck, love and work

Can a lucky number change your life? Suwirat “Kai” Chaopanich is deeply convinced of the power of numerology. And this Head of Regional Sales Management will have you convinced too. Blessed with a bubbly, outsize personality, she'll ask for your number the way a palm reader would ask you to extend a hand. Then comes the verdict--a review of your number's influence on love, work, and money. Her infectious optimism and winning attitude have made her a hit salesperson at dtac. And dtacblog set out to find out more about her secrets to happiness. “Selling must be in my blood. I started working for dtac in 1991, then rising through the ranks. Today, I am in charge of direct sales, which helps expand dtac’s base of postpaid customers. I'm like a scout. dtac usually assigns me to go to the frontline to test the market and try new selling techniques,” Ms. Suwirat said. Limitless Digital Opportunities Despite big targets to achieve, Ms. Suwirat never thinks a goal is beyond reach. In her opinion, winning is all about your mindset. “I’ve never thought selling is tough. There are selling opportunities no matter where I go. The products change every year, but there's always a next…

A Glimpse into “Beautiful Journey” of dtac sales team in Southern Thailand

During COVID-19 outbreak, lockdowns mean the cancellation of many trips and the Work-From-Home mode for so many people. Some people, however, still hit the road so as to keep customets connected. Regional Sales representatives of dtac are among those venturing out to fulfill the mission.dtac blog sat down with dtac salesforces based in the southern province of Songkhla to discuss about their mission in the district. Based in Hat Yai district, this salesforce has led by Waiyaroj “Eak” Ahlitaqwa, Pat Jittapano and Ruenruay “Norn” Sikaew. “Our job responsibilities are about sales and services. My team handles the first part or distribution. It is about distributing SIM cards and prepaid cards through distribution channels, most of them being local shops, in response to customers’ needs. Norn’s team is in charge of a dtac Halls and mainly manages customer services,” Eak explained about the Regional Sales structure. At present, dtac customers’ cell-phone usage behaviors are varied. In a big city like Songkhla, customers’ behaviors are very much like those in Bangkok. The ratio of prepaid to postpaid accounts is about 50:50. In secondary cities, the percentage of prepaid accounts are higher than that of the postpaid ones.“SIM cards are just the beginning…

The unique needs of the fastest growing segment of digital users in Thailand

During Thailand’s lockdown prepaid mobile customers embraced digital channels. But their livelihoods are affected, making affordable connectivity more critical than ever. dtac is responding by making connectivity and adjacent services more accessible to all. This month, dtac is launching discounted pharmacy vouchers, a first that is a long way from phone calls and internet access. By partnering with licensed pharmacies across Thailand, dtac can help its customers pay less for their healthcare needs and avoid fake or incorrectly prescribed drugs on the black market. However unusual for a mobile operator, the new offer is part of a wider effort to adapt to the changing needs of prepaid customers, whose transformation accelerated during Thailand’s lockdown from March to May. To learn more, dtacblog spoke with four members of the Value Creation team, Nussaraporn Sumretphol, Sirilux Sathittaweechai, Pornruedee Boriboonphanijkit, and Mali Vithayasritada. dtac has long been aware of prepaid customers’ need for extra support to use mobile services. Since 2004, the service Jai Dee Borrow (jai dee means good-hearted in Thai) has allowed customers to borrow credit, rather than see their service suspended. Over the next decade, Jai Dee was expanded to Jai Dee Balance Transfer, Jai Dee Emergency Call Back and…

Saving businesses and putting a smile on your face is this team’s dtac reward

When Thailand’s lockdown was imposed to curb the spread of COVID-19 in late March, restaurants and food vendors had to cease operations. The impact on these small businesses was a total loss of revenue. In response to this, dtac joined hands with local food delivery services to launch the #savestreetfood campaign, offering special discounts for food delivery services through the dtac app. The initiative saw record levels of engagement on the dtac reward privileges platform, besting even pre-lockdown months. dtacblog spoke to the team behind the campaign’s success: Kasawan Kungvalpivat and Phannaphat Niyommalai from dtac reward and Peeraya Dejtanasoontorn and Chutikarn Chumnanchanun from Brand Communications. Before #savestreetfood, they had been working Happy Friday, a dtac reward campaign launched at the beginning of 2020 with offers on free food and drinks available every Friday. In the campaign’s first month, dtac reward saw more than 86,000 redemptions, thanks to a particularly popular bubble tea giveaway. But as the lockdown became imminent, most of the Happy Friday partners were about to close shop. “COVID-19 put limitations on our way of work. But it also forced us to become more creative and flexible. Otherwise, we might still have approached this campaign the same way…

New behaviors to thrive in the new normal

This is a guest post from Sharad Mehrotra, CEO of dtac. These are confusing times. No one knows exactly when lockdowns will be fully lifted or how long the economy will take to recover. Rather than attempt to divine or control the unknowable, I believe now is a good time to focus on what is within our control: our own behaviors. dtac just introduced four new behaviors to guide us in the new normal. They perfectly respond to the uncertainty and rapid pace of change that the COVID-19 outbreak has thrust upon us. This is not a time to retreat, to stop innovating or to work in isolation. On the contrary, we believe now is the time to always explore, create together, keep promises and be respectful. ALWAYS EXPLORE What we see: After the declaration of emergency, dtac saw immediate changes in the usage patterns of our customers. Productivity apps like Zoom and Microsoft Office grew by triple digits. And high-traffic areas for internet usage shifted from office centers in central Bangkok to residential zones further afield. While some emergency measures are now being relaxed, we expect remote work and a more rapid adoption of digital channels to stay. In…

Meet these dtac Heroes in the fight against COVID-19

A meaningful life on daily operation at dtac The COVID-19 pandemic has had a deep impact on the economy and our way of life, but it has also unveiled the bright side of humanity. We have witnessed tireless efforts from healthcare workers and the full support of populations the world over to their frontline fighters. At dtac, empowering societies by connecting our customers to what matters most has been the core of our business for more than 30 years. Internet connectivity impacts nearly every part of our lives, and we believe in making it personalized and relevant for our customers. With the #dtacHeroes series, we are featuring dtac employees who work on the frontline of connectivity to stand beside our customers. Previously, we featured Wasan Chanplab, who gave his all to to keep doctors and patients connected at Siriraj Hospital and Chinthanadit Pornsirikiat, who is supporting Thai businesses at this critical time. Next, we met Sunisa Sakephon, a dtac call center agent bridging the gap between patients with chronic diseases and clinicians from Siriraj Hospital. Her mission is called “dtac fights back against COVID-19”. Humanitarian mission “It’s a humanitarian mission as a part of a series of dtac’s social contributions…

Keeping business connected to customers and employees despite COVID-19

The COVID-19 epidemic has had a devastating impact on businesses. Tourism must contend with a near-total travel ban. Global logistics have been disrupted by lockdown measures. Shopping malls and restaurants have faced weeks-long closures. And consumer confidence is at a record low. With thousands of small, medium and large enterprise clients, dtac has seen firsthand the many struggles businesses must face during this difficult time. In dtac’s Business Group, Chinthanadit Pornsirikiat, an assistant manager, has a client portfolio of around 100 clients in a wide range of sectors, and all were affected. BETTER DIGITAL SERVICES “My first impulse was to reach out and ask them how they were coping with the situation. While we’re practicing social distancing and remote working, staying connected is so important. We should keep them connected. It goes beyond provider-client relationships. We go through good times and bad times together and we’ll survive together,” he said. Indeed, many businesses rely on direct contact and dtac’s shops for service—many of which were shutdown throughout March and April. Before the COVID-19 outbreak, 80 percent of customers relied on shops to make payments. With the support of people like Mr. Chinthanadit, business owners quickly discovered other channels could be equally,…

dtac CEO: “Supporting Thailand in the New Normal”

Dear customers, The threat of COVID-19 infections will end one day, although it will be many months. Even so, we are in a new normal that is here to stay no matter what: Digital channels will grow even more quickly than we had anticipated. Certain forms of social distancing measures will remain indefinitely. Recovering from the COVID-19’s economic impact will take a long time. Change is always scary but dtac responded to the COVID-19 situation quickly and effectively. And we will continue to do so. DIGITAL CHANNELS In March, dtac saw an explosion in the use of productivity apps like Zoom and Office 365. Usage of the dtac app also grew by 30 percent since the emergency decree, while daily user on dtac.co.th increased by 40% for the same period (March 25-April 23). We supported these changes with numerous measures for our customers: New packages with free data on productivity apps that are essential to Thailand’s economy. Incentives for new users of the dtac app, such as free data. Contingency measures to both maintain and continue developing our network. On the last point, dtac can continue to operate its Network Operation Center even if our headquarters were shut down. (In…