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How Thailand’s casual gaming landscape gets a boost from dtac’s Gaming Nation

In June 2021, dtac launched a gaming initiative as part of its “Beyond Mobile Connectivity” strategy, which aims to build a comprehensive digital ecosystem and transform the dtac app into a super-app. Gaming Nation, dtac’s mobile platform designed for all gamers, has been the key component of this gaming initiative, and a pioneer in Thailand’s growing casual gaming landscape. dtacblog spoke to dtac’s Head of Digital Product (Gaming) Patchara Vanthongkam, whose team is responsible for Gaming Nation, about Thailand’s gaming habits and the role that Gaming Nation plays in industry growth. The Rise of Mobile Gaming A gaming enthusiast himself who has worked with big-name game developers in the region, Mr. Patchara understands the potential of the gaming industry in Thailand. “About 32 million Thais – almost half of the population – play games. Overall, this market is worth around 30-40 billion baht,” he said. “And though the growth rate has not been very high in the past few years, the gaming market continues to grow steadily thanks to mobile games.” The continued growth of Thailand’s gaming industry is spurred by several factors. First, with the boom of smartphones, players no longer need dedicated gaming devices in order to play.…

With digital insurance platform dSurance, dtac strives to make coverage plans more accessible to Thai people

With an ambition to facilitate growth beyond mobile connectivity, dtac has launched a variety of comprehensive digital services to meet the needs of a contemporary lifestyle. Among these services is its innovative mobile-based insurance platform dSurance, which seeks to improve the underserved insurance market in Thailand. To learn more about the significance and challenges of the insurance industry in Thailand and the reasons behind the mobile operator’s decision to wade into new territory, dtacblog sits down with Bhudhibha Chientachakul, the product owner of dSurance. Insurance Market Trends “Thailand’s insurance industry is worth about 800 billion baht. Between 2016 and 2021, the market size has grown on average by 2.7 percent per year. Life insurance accounts for 70 percent of the industry, while non-life insurance accounts for the other 30 percent,” Ms. Bhudhibha explains. Despite representing more than half of the market, the growth rate of life insurance is not as high as that of non-life insurance. This is due in large part to the duration of life insurance policies, which can last for many decades and require a long-term commitment from customers. In fact, the life-insurance segment has grown mainly because of unit-linked insurance products, which have gained popularity in…

Building a Thai-made Super App That Can Do it All

A super app brings payments, shopping, communications, and other services onto a single platform. Some of the most notable in Asia are WeChat, Grab and LINE—all of which were developed by digital startups.Now, the dtac app is setting out to challenge the incumbents with a unique combination of services. In addition to loyalty rewards at over 30,000 retail points, users can use the new dtac app to register and pay for insurance and gaming and even protect themselves from cyber threats.These features reflect how telecommunications providers are positioned to build powerful super apps that are deeply integrated into their local ecosystems. In Thailand, for example, mobile operators are required to verify the identity of their customers, which is also a requisite for purchasing financial and insurance products.To learn more about how dtac built a super app like none other, dtacblog spoke to Sun Loo Yeoh, Head of Digital B2C and Platforms and Tiparpa Suksathit, Head of App and Digital Channels. The Center of Everything The revamped version of the dtac app was launched in March 2022 and comes with a completely different look and feel. Users can more easily navigate connectivity services, dtac reward, and dtac Beyond—a brand new section.…

70-20-10 Rule Behind Award-Winning Ad Campaigns

In the past few years, the COVID-19 crisis has significantly reshaped the landscape of how various industries operate. “marketers” have also faced various challenges, including changing consumer behaviors and technology transitions. In spite of these challenges, dtac has moved forward with a superior brand image. Five of its marketing campaigns have bagged  7 awards (1 Gold, 2 Silver and 4 Bronze awards) at MAAT Media Awards 2022. The event was held by the Media Agency Association of Thailand (MAAT). dtacblog recently sat down with dtac’s Head of Brand Communication, Sasitorn “Mong” Khoopatanakul, and members of dtac’s MarComm and Media Management team namely Paphop “Pok” Ruchutrakool, Kulawit “X” Khumwansa, Nattapon “Not” Lertsrimongkol, Nat Seemawonganan, Patima “Poo” Kittikarnjanakorn, Juthakarn “Off” Thesrak, and Witsuda “Tomtam” Danpiboonvoravut. “Awards make working people proud by giving recognition for not only completing their tasks but by doing so successfully. I therefore would like to present these awards to all team members as well as all contributors who hail from not just our Marketing Department but also from the Sales and Technology Departments. Together we have proven the efficacy of cross-functional operations,” Sasitorn said at the start of the interview with dtacblog. Several of dtac’s recent campaigns were…

How diversity and inclusion can foster inclusive innovation at dtac #BreakTheBias

Diversity is a key to driving successful business. Research shows diverse teams tend to outperform their peers and are more innovative. To celebrate diversity and International Women’s Day 2022, dtacblog spoke with our data scientists from dtac’s Technology Group to learn more about their experience as women working in the tech and mobile industry. Women in Tech Pailin Ittiwattanakul, Piyanuch Chaipornkaew, and Dr. Thida Pongsanguansin are members of the Data Analytics team of dtac’s Technology Group. Ms. Pailin’s key responsibility is analyzing data, while Ms. Piyanuch and Dr. Thida focus on developing machine learning models to detect any errors or abnormalities in the network to ensure timely responses and predict the Net Promoter Score (NPS) which measures customer satisfaction in network experience. These machine learning models allow the team to identify better and more accurate preventive measures. Aside from this, their team also harnesses the power of data gathered from cell sites nationwide to increase power consumption efficiency in the network operations, which will put dtac closer to its ambition to halve its greenhouse gas emissions by 2030. “Diverse teams enjoy a synergy of distinctive strengths among their members. For example, women are often perceived to be more detail-oriented and…

20 years of serving customers with heart-to-heart communication

“Hello. Thank you for calling dtac call center. This is Sudatip Sangsueb speaking. How may I help you?” Many dtac customers may be familiar with this greeting phrase from the call center team who works tirelessly to ensure best customer service experience 24/7. But behind their beautiful and soothing voices, most of the time they are working under pressure. dtacblog spoke with Sudatip Sangsueb from the dtac customer service team to find out more about her two-decade journey at dtac, her customer service philosophy, and post-pandemic challenges call center agents encounter. A former aquatic science student Ms. Sudatip studied aquatic science in college. After her graduation, she came across a job ad for a customer service position at dtac, and she decided to give it a try. She has been working at dtac ever since. During the recruitment process for customer service agents, candidates must go through a round of pre-employment screening where interviews are being conducted via a phone call to assess their aptitude and communication skills. Once they are hired, the new recruits will receive about 100 hours of training to learn more about the company’s products and services: price plans, billing systems, network technology and more. This…

Meet the people behind dtac’s support for the vaccination rollout

The COVID-19 outbreak in Thailand is again at its peak, with the number of daily new infections regularly breaking new records. The major challenge for Thailand is thus to achieve herd immunity with a mass vaccination campaign. The Bang Sue Grand Station is the biggest vaccination center in Thailand. Operating under the Medical Services Department’s supervision, the vaccination center opened on May 24, 2021, for trials and began welcoming the public on June 7. The Central Vaccination Center has so far administered about 1 million doses of COVID-19 vaccines. dtac joined hands with other mobile operators, AIS, True and NT, in supporting the government’s mass vaccination campaign at the Bang Sue Grand Central Station, by supporting vaccination registrations and welcoming customers on-site, as per the process laid out by the health authorities. dtac opened its first round of registration to customers on May 27 on www.dtac.co.th and the dtac app. The platforms were well received, with users describing them as stable and friendly. To understand what happened next, dtacblog spoke with Sureerat Suwathawornsakul, who leads of dtac’s vaccination project. She shared the challenges the team encountered and the inspiration behind this mission to support Thailand’s fight against COVID-19. Supporting Thailand’s…

Check out these dtac employees sharing how teaching their moms a few digital skills brought them newfound joy

dtac employees share how teaching their moms a few digital skills brought them newfound joy. With restrictions on regional travel and the risk of spreading Covid-19, mobile connectivity is fast becoming the only way to reach loved ones. This Mother’s Day, families that would have once gathered for the special occasion may once again have to rely on a video call. However, younger generations aren’t the only ones who can enjoy a world of digital services beyond just making calls. dtacblog spoke to dtac employees who recently taught their senior moms new tricks to get more out of their smartphones. While it is critical to Thailand’s recovery and business operations, connectivity also enables people of all ages to access essential services like banking and online learning and empower them to live the life they truly want. And with dtac’s fast-growing 4G/5G network, it’s never been easier for our parents to get a reliable connection—no matter where they live. Pen Junmanee lives with her mother-in-law who adores music from her youth. The family bought her a smartphone and introduced her to Youtube. “My mother-in-law just turned 80 years old this year. She has been using an old phone with buttons, so we…

dtac LGBTQ employees say diversity makes teams stronger

 Even though we see advancing LGBTQ (lesbian, gay, bi, trans and queer) rights and support over the past five decades, many challenges remain. A study by the World Bank reveals that despite Thailand’s progressive status regarding LGBTQ inclusion when compared with other middle-income countries, discrimination against LGBTQ people persists, especially in equal access to job opportunities, home ownership, and other various basic services. dtac recently announced a set of policies and equal benefits for its LGBTQ employees, including marriage allowance and medical leave for gender reassignment surgery, to foster diversity and inclusion across the organization. On this occasion, dtacblog spoke to some of our LGBTQ members to share their views on diversity and inclusion at work. Embracing Who You Are “If there are three candidates – a straight man, a straight woman, and a transwoman, most employers would go for the first two choices,” Prasert Senchatturat said. Nine years ago, Prasert landed her first job in finance and now works as an accountant at dtac. But the journey wasn’t always easy for her. During her first years in the workforce, she found embracing her true self at work a challenging journey. “In one of my very first job interviews, a…

Why mobile operators are critical to Thailand’s fight against COVID-19

The mobile industry has been critical to controlling the COVID-19 outbreak in Thailand. Internet service providers provided uninterrupted services amid the surge in data usage. But dtac did more than ensuring society could continue to operate productively and safely. From tripling its data capacity to equipping field hospitals with connectivity solutions, dtac supported the fight against COVID-19 on multiple fronts.dtacblog spoke to Lertratana Ratananukul, the head of government relations at dtac, to better understand how mobile operators have been supporting the nation’s efforts to contain COVID-19. A CRITICAL SERVICE “In a lockdown situation, mobile usage becomes a survival tool. This is why our network operations teams were given special permission to cross regional borders and work at night during the lockdown,” said Mr. Lertratana. “Shortly after, dtac reopened its shops, which are deemed an essential service for Thai society’s ability to continue functioning with social distancing.”As the first wave of COVID-19 hit the kingdom, in April 2020, mobile operators were also faced with adapting their network to an unprecedented human migration from cities to rural and residential areas. To keep up with new traffic hotspots, dtac’s network teams rolled out thousands of massive MIMO sites, tripling the data capacity for…