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dtac Transformation

CEO Alexandra Reich’s mission to turn dtac around thanks to a new brand purpose

The year 2018 was considered a critical period of time for dtac due to the transition from concession to licensing regime, resulting in lawsuits, a loss of customer confidence and internal uncertainty. However, the 29-year-old company passed through this tough time, solving its spectrum issues by securing a combination 5 MHz each on 1800 MHz and 900 MHz spectra worth more than 50 billion baht—in addition to 60 MHz on 2300 MHz operated in partnership with TOT. Not only the industry transition concluded successfully, but also the company embraced it as an opportunity for deep changes. Alexandra Reich was appointed as the new CEO of dtac with the objective of stopping five years of falling market share and revenue. Fixing the experience “Spectrum is a part of short-term direction, but the biggest part is to solve network experience. We found that network experience has been deteriorating. It’s not only the increasing number of complaints, but also the number of loyal customers porting out that has increased. We’re now very focused on improving the network experience by setting up a dedicated team, focusing on network quality and fixing all the problems our customers report,” said Mrs. Reich. That is why dtac…

Telenor: 7 tech trends that will shape 2019

Seven technology trends stand to reshape how we consume, how we connect and even how we perceive the world around us in 2019, says Telenor Research. December 4, 2018 – After a breakneck year of tech world advancements, setbacks and successes, Telenor Group’s research arm, Telenor Research, identifies seven tech trends to study up on for 2019. While there is no shortage of staggering high-tech feats identified this year, the notion of “responsibility” resonates through many of this year’s trends. “The world of technology is constantly on the go. With exciting innovation – which we point to this year in greater scale than ever – comes the need for reflection, pragmatism and perspective. We think that the tech pendulum is swinging in that direction in 2019. People are taking a step back and assessing ‘what do these deeper developments in technology and connectivity mean to me, to my family, my community?’” reflects Bjørn Taale Sandberg, Head of Telenor Research. “In the end, we all want the assurance that technology – no matter how many steps ahead of us it might seem – can fit into our lives safely, sensibly and positively,” he added. Here are the seven tech trends we see…

dtac is proud to present creative and sustainable online contents from new-generation creators trained with intensive program

December 6, 2018 – ‘dtac accelerate Creator’ program presents the awarded contents from the trained creators telling 4 different stories of dtac brand. The final contents are as follows: The best creativity award and best production award go to Team Kai Pop for their content of dtac Jaidee. The awarded content can be seen HERE The best acute character and clear action award and the best presentation award go to Team The Ploy for their content of dtac reward. The awarded content can be seen HERE  Channel: The Ploy The “dtac accelerate Creator” program was launched at the beginning of September and there were 500 new-generation content creators participating in the program. They had to present their creative contents within 1 minute either individually or in groups. The participation criteria consists of ages and levels of education, allowing high-school students to college graduates to join the program. dtac had supported the training and company visits throughout the course. Then, only 16 teams were selected to join the 5-week boot camp with 6 classes. Each team had to pitch their contents in the last week of the training under four different stories, which are dtac Reward, dtac Jaidee, dtac Turbo, and dtac SME. The trainees…