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dtac Transformation

Citizen Developers Program: dtac’s key to a successful digital transformation and future-proof workforce

18 November 2022 - In the past five years, digital transformation has become a top agenda item at many organizations. The Covid-19 pandemic became a test on resilience and ability to transform in order to thrive in the digital battleground. The same is true for dtac, which has embarked on a full digital transformation journey since 2020. Raewat Tankittikorn, dtac’s head of Channel Excellence, said that dtac’s digital transformation efforts began with simplification and modernization, which required the organization to rethink its strategies, systems, and service-delivery methods. For customers, this means the in-store experience is continually improved with digitization. For example, today dtac shops are completely paperless, while the experiences on digital channels, such as dtac app and dtac One (app for retailers), are becoming more effective and seamless. Curbing Disruption Impacts “Over the past few years, the pandemic had forced temporary shop closures and reduced hours. Many dtac employees shifted to working from home,” Mr. Raewat said. “Thanks to our full-fledged digital transformation strategy, we were able to handle the situation well and successfully curbed impacts from disruptions, changing consumer behaviors, and natural disasters.” dtac has integrated artificial intelligence (AI) into its work process in the past two years…

Nice advantages that make you smile from ear to ear when dtac and True merge into Telecom-tech Company

The Telecom-tech Company will be a new company utilizing the synergies from the more than 30 years of telecommunication expertise of dtac and True. This company defines itself as a technology-oriented telecommunication service provider with a mission to satisfy customers with advanced infrastructure, innovation and services towards sustainable growth and cultivation of a solid digital ecosystem. If we are customers of Telecom-tech Company, by being existing customers of dtac or True, what services or care can we expect to receive under Telecom-tech Company? Better, faster network with improved coverage in Thailand. Improved mobile experience with 5G and 4G broadband internet with more efficient services due to merged coverage, and more capacity for the company’s 50 million customers by providing the best access across all provinces in Thailand. With access to True and dtac’s combined infrastructure, customers will get the ultimate mobile experience. More convenience and more service centers and call centers to provide better access for customers There are more service centers to provide better customer support with after-sales services. dtac shops and True shops nationwide will provide customers with a seamless service experience and innovations to enhance customer convenience. Customers can expect nationwide service 24 hours every day. Better…

Our missions in creating a Telecom-tech company

One of our missions in creating a Telecom-tech company with the support of Telenor Group and CP Group is to further develop Thailand’s digital economy and we will raise 200 million USD or 7.3 billion baht to support Thai startup eco-system including by establishing a new venture capital fund (VC). The VC will invest in promising startups to promote innovative technologies, creating opportunities for stronger Thai startups, and supporting them to become successful at regional, national and international levels. The new company will be equipped with advanced technology and Telenor’s industrial knowledge and international experience. The VC hopes to create thousands of new job opportunities in the tech industry. For a greater economic growth and stronger employment, investing in Thai start-ups can bring about significant benefits for the Thai economy. The VC plans to support Thai startup eco-system and tech start-ups and expects to bring about significant benefits for the Thai economy with estimates from THB15-30 billion (~USD450-900 million) in potential GDP. The VC also aims to reach out to foreign start-ups to relocate to Thailand while stimulating investment in new tech frontiers, such as deep and advanced tech, space, artificial intelligence and even the metaverse.  

Telenor – Building a new telecom-tech company in Thailand for growth 2.0

During a briefing with media in Thailand, Sigve Brekke, President and Chief Executive Officer (CEO) of Telenor Group and Jorgen Rostrup, EVP and Head of Telenor Asia, Telenor Group talked about Telenor’s ambition to build great telecom-tech companies in Thailand and Asia. The roundtable discussion happened one day after Telenor and Axiata received regulatory clearance in Malaysia to move on to the next steps with the Celcom-Digi merger in that market. When Telenor enter the Thai market 20 years ago, the company’s vision was that every Thai deserves a mobile phone and should be able to afford it. Telenor launched market-changing initiatives such as per-second billing and new marketing and distribution models to bring affordability to the masses. Today, Thailand’s mobile phone penetration is 86% with 98.5 million mobile connections. That was what Sigve Brekke called Telenor’s growth 1.0 in Thailand. For the next 20 years, Telenor’s growth in Thailand will look very different. Sigve Brekke said that the telecommunications industry is facing a perfect storm with new technologies – artificial intelligence, Internet of Things and 5G - coming together. It will no longer be about connecting people together but connecting machines and physical objects to the Internet. There will…

Can technology make us love in-store shopping all over again?

Pushed by COVID-19, Thai consumers are embracing online shopping for much more than just electronics, fashion or beauty products. Be it a latte or a sofa, anything can now be delivered at one’s home in just a few taps. But where does that leave physical retail? To find out, dtacblog spoke to Raewat Tankittikorn, the head of dtac’s Channel Excellence division. Mr. Raewat leads a team of experts reinventing the in-store experience for consumers. By using data-driven AI and automation, dtac is making shopping in real life as smooth, personalized and fast as buying from an app. “Today, dtac shops are completely paperless. You can get a new SIM in minutes without filling out any forms or making any copies of your ID. It used to take 10 times more time and leave a paper trail that put customers’ identity at risk. And this is just the beginning, we’re continually improving the in-store experience by making it more digital,” he tells us. At the very start of the pandemic, from January to June 2020, dtac recorded a fivefold increase in the redemption of online shopping privileges within the dtac app. Meanwhile, data usage in city centers dropped as office employees…

2021: The Year of Empowering Society

In 2021, the threat of Covid-19 continued to accelerate businesses’ and individuals’ rapid adoption of digital products and services to cope with lockdowns and social distancing. Despite these benefits, the pandemic also deepened existing digital divides, hitting the most vulnerable the hardest.For dtac, the year 2021 was therefore a formidable test of our resilience and our commitment to empowering Thai society. We have been accelerating the digitization of work to improve operational efficiency and resilience. We continued to ensure affordable and high-speed connectivity on 4G and 5G. We launched new and beyond connectivity services that answer our customers’ changing needs. And as the covid cases rapidly surged, we provided support to frontline and essential workers in battling the pandemic and facilitating the vaccination rollout. We also empowered small-scale entrepreneurs and disadvantaged populations through digital upskilling, all this while ensuring the safety and wellbeing of our employees and partners.As we’re nearing the end of year, dtacblog reflects on the exceptional year of 2021 in pictures. dtac collaborates with the STANDARD to do the first live broadcast on 26 GHz 5G in Asia, Bangkok, April 1dtac and THE STANDARD made history with the first live broadcast on 26 GHz 5G in Asia,…

Building the future of manufacturing with tools powered by 5G networks

The strategic partnership between dtac and Norway-based telco group Telenor allows the Thai mobile operator to connect with 5G experts globally. While dtac is an early mover in harnessing the capabilities of 5G, Telenor Sweden is another beacon of innovation in 5G within the Telenor family. They partnered with Ericsson and supplied a solution to Atlas Copco to explore the potential of power tools connected to a private 5G network. The project runs on 3500 MHz and is an exciting addition to Telenor Sweden’s commercial 5G, which is already available in 36 locations. To better understand its ability to transform manufacturing and connectivity, dtac blog spoke to Andreas Kristensson, Head of IoT and New Business at Telenor Sweden. “We know that private networks are essential to Industry 4.0,” he said. “Connected power tools require very low and highly predictable latencies. Hence, Telenor Sweden’s installation at Atlas Copco is a great use case to test the benefits of a dedicated LTE and 5G Network. And we plan to add lots of other equipment over time.” The project is truly a meeting of greats. The Telenor Group has 169 million customers globally and leads the pan-European 5G Verticals Innovation Infrastructure (5G VINNI)…

The Top Business Competition That’s as Tough as a Triathlon

A triathlon combines long-distance running, cycling, and swimming. To complete these grueling races, athletes must possess physical prowess, but also mental resilience and a fighter’s spirit. Doing business in the COVID-19 era can feel just as tough, especially with the pandemic significantly accelerating digital transformation. And only entrepreneurs with the resilience of a triathlete will be able to stay in the race.The Business Triathlon (Biz Tri) is therefore aptly named. It simulates a competitive business environment based on real-life corporate challenges for university students in Thailand. Contestants must demonstrate deep insight, strategic marketing capabilities and a capacity for digital innovation. And over 42 days, they must formulate a strategy for a digital business that will impress the judges.The Sasin School of Management (of the Chulalongkorn University) pioneered this competition in Thailand, with dtac, Lotus, and Tyson Foods as sponsors for the third edition. Digital Racers “dtac’s big strength is that it has over 19 million customers. Our challenge to contestants is to find how can dtac leverage the relationship with its individual customers to capture emerging customers’ needs. This can solve customer pain points and allow dtac to grow its revenue from new services beyond core connectivity, such as voice…

Co-Creation, the Next Frontier in Digital Transformation

17 May 2021 - The COVID-19 crisis has not only highlighted the critical role of information and communication technologies (ICT) for resilient societies but has also brought to the fore the digital inequalities between and within countries. At the same time, the COVID-19 pandemic has emphasized the urgency of accelerating digital transformation and advancing the goals and targets of the Connect 2030 Agenda to leave no one behind. On the occasion of World Telecommunication and Information Society Day (WTISD), Dr. Reduan Hasan Khan, Head of B2B Products & Solutions at dtac, talks about the private sector's role in accelerating digital transformation. The Bangladesh-born engineer and Telenor veteran joined dtac in 2020 and now leads its Innovation Hub focusing on emerging technologies like Internet of Things (IoT), Cloud and 5G. It Starts at Home “We’ve seen that the pandemic has accelerated digital transformation for all businesses, even smaller ones – much of it due to work from home. On the one hand, they had to manage the digitalization of their workforce. On the other hand, they had to transform their customer-facing sales and support processes in a more digital-centric way. These same sets of challenges were also faced by dtac as…

To build more robots, dtac is counting on all its people

Internal competition challenges employees with no IT skills to build automation software dtac has set a goal of 100 percent automation for repetitive, rule-based processes by 2023. All employees can build helper robots no matter their IT skill level.Participating employees have positive attitudes towards automation. dtac recently held a botathon, a “robot hacking marathon” where employees race to build software automating the most tedious parts of their work. The competition kicked off dtac’s bold plans to automate 100 percent of repetitive, rule-based tasks by 2023. More importantly, it helped to dispel myths about automation in the workplace. Robot Builders Wanted Robot Process Automation (RPA) consists of building software that can automatically complete human tasks. Although a hot business trend, it also stokes fears of headcount reductions in employees—particularly among those who don’t feel particularly IT savvy. The dtac botathon stressed that no IT knowledge was required to participate and start building robots. And that humans are the key to successful automation.dtacblog sat down with organizers and participants of the botathon to better understand what it’s like to hand over your work to a robot. And why doing so may not be the self-sabotage we fear it to be.Rungtip Suptaweewattana works in dtac’s…