dtac Transformation

As 2022 draws to a close, the world is still adjusting to the aftermath of the COVID-19 pandemic. Restrictions have eased and people are returning to their pre-pandemic lifestyles, but the pandemic has brought about significant changes in technology, shifts in human behavior, and lasting impacts on the economy and society. In response to the rapid advancement of technology, including artificial intelligence (AI), 5G, and the internet of things (IoT), dtac has embraced a new way of thinking and is ready to take on a new role in this changing ecosystem in order to navigate the emerging challenges and stay ahead of the curve. As we’re nearing the end of year, dtacblog looks back on key moments of 2022 in pictures. Beyond Connectivity In March, dtac announced its Fast Forward Digital ambition and launched a new version of its app. This version, which was designed to be a "super app," has a new interface and is available in four languages: Thai, English, Myanmar, and Cambodian. To make digital services accessible for all, the app is made available to everyone, not just dtac customers. At the end of the third quarter of 2022, dtac had 7.6 million digital users and aims…

18 November 2022 - In the past five years, digital transformation has become a top agenda item at many organizations. The Covid-19 pandemic became a test on resilience and ability to transform in order to thrive in the digital battleground. The same is true for dtac, which has embarked on a full digital transformation journey since 2020. Raewat Tankittikorn, dtac’s head of Channel Excellence, said that dtac’s digital transformation efforts began with simplification and modernization, which required the organization to rethink its strategies, systems, and service-delivery methods. For customers, this means the in-store experience is continually improved with digitization. For example, today dtac shops are completely paperless, while the experiences on digital channels, such as dtac app and dtac One (app for retailers), are becoming more effective and seamless. Curbing Disruption Impacts “Over the past few years, the pandemic had forced temporary shop closures and reduced hours. Many dtac employees shifted to working from home,” Mr. Raewat said. “Thanks to our full-fledged digital transformation strategy, we were able to handle the situation well and successfully curbed impacts from disruptions, changing consumer behaviors, and natural disasters.” dtac has integrated artificial intelligence (AI) into its work process in the past two years…

In 2021, the threat of Covid-19 continued to accelerate businesses’ and individuals’ rapid adoption of digital products and services to cope with lockdowns and social distancing. Despite these benefits, the pandemic also deepened existing digital divides, hitting the most vulnerable the hardest.For dtac, the year 2021 was therefore a formidable test of our resilience and our commitment to empowering Thai society. We have been accelerating the digitization of work to improve operational efficiency and resilience. We continued to ensure affordable and high-speed connectivity on 4G and 5G. We launched new and beyond connectivity services that answer our customers’ changing needs. And as the covid cases rapidly surged, we provided support to frontline and essential workers in battling the pandemic and facilitating the vaccination rollout. We also empowered small-scale entrepreneurs and disadvantaged populations through digital upskilling, all this while ensuring the safety and wellbeing of our employees and partners.As we’re nearing the end of year, dtacblog reflects on the exceptional year of 2021 in pictures. dtac collaborates with the STANDARD to do the first live broadcast on 26 GHz 5G in Asia, Bangkok, April 1dtac and THE STANDARD made history with the first live broadcast on 26 GHz 5G in Asia,…

A triathlon combines long-distance running, cycling, and swimming. To complete these grueling races, athletes must possess physical prowess, but also mental resilience and a fighter’s spirit. Doing business in the COVID-19 era can feel just as tough, especially with the pandemic significantly accelerating digital transformation. And only entrepreneurs with the resilience of a triathlete will be able to stay in the race.The Business Triathlon (Biz Tri) is therefore aptly named. It simulates a competitive business environment based on real-life corporate challenges for university students in Thailand. Contestants must demonstrate deep insight, strategic marketing capabilities and a capacity for digital innovation. And over 42 days, they must formulate a strategy for a digital business that will impress the judges.The Sasin School of Management (of the Chulalongkorn University) pioneered this competition in Thailand, with dtac, Lotus, and Tyson Foods as sponsors for the third edition. Digital Racers “dtac’s big strength is that it has over 19 million customers. Our challenge to contestants is to find how can dtac leverage the relationship with its individual customers to capture emerging customers’ needs. This can solve customer pain points and allow dtac to grow its revenue from new services beyond core connectivity, such as voice…