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dtac Transformation

Can technology make us love in-store shopping all over again?

Pushed by COVID-19, Thai consumers are embracing online shopping for much more than just electronics, fashion or beauty products. Be it a latte or a sofa, anything can now be delivered at one’s home in just a few taps. But where does that leave physical retail? To find out, dtacblog spoke to Raewat Tankittikorn, the head of dtac’s Channel Excellence division. Mr. Raewat leads a team of experts reinventing the in-store experience for consumers. By using data-driven AI and automation, dtac is making shopping in real life as smooth, personalized and fast as buying from an app. “Today, dtac shops are completely paperless. You can get a new SIM in minutes without filling out any forms or making any copies of your ID. It used to take 10 times more time and leave a paper trail that put customers’ identity at risk. And this is just the beginning, we’re continually improving the in-store experience by making it more digital,” he tells us. At the very start of the pandemic, from January to June 2020, dtac recorded a fivefold increase in the redemption of online shopping privileges within the dtac app. Meanwhile, data usage in city centers dropped as office employees…

2021: The Year of Empowering Society

In 2021, the threat of Covid-19 continued to accelerate businesses’ and individuals’ rapid adoption of digital products and services to cope with lockdowns and social distancing. Despite these benefits, the pandemic also deepened existing digital divides, hitting the most vulnerable the hardest.For dtac, the year 2021 was therefore a formidable test of our resilience and our commitment to empowering Thai society. We have been accelerating the digitization of work to improve operational efficiency and resilience. We continued to ensure affordable and high-speed connectivity on 4G and 5G. We launched new and beyond connectivity services that answer our customers’ changing needs. And as the covid cases rapidly surged, we provided support to frontline and essential workers in battling the pandemic and facilitating the vaccination rollout. We also empowered small-scale entrepreneurs and disadvantaged populations through digital upskilling, all this while ensuring the safety and wellbeing of our employees and partners.As we’re nearing the end of year, dtacblog reflects on the exceptional year of 2021 in pictures. dtac collaborates with the STANDARD to do the first live broadcast on 26 GHz 5G in Asia, Bangkok, April 1dtac and THE STANDARD made history with the first live broadcast on 26 GHz 5G in Asia,…

Building the future of manufacturing with tools powered by 5G networks

The strategic partnership between dtac and Norway-based telco group Telenor allows the Thai mobile operator to connect with 5G experts globally. While dtac is an early mover in harnessing the capabilities of 5G, Telenor Sweden is another beacon of innovation in 5G within the Telenor family. They partnered with Ericsson and supplied a solution to Atlas Copco to explore the potential of power tools connected to a private 5G network. The project runs on 3500 MHz and is an exciting addition to Telenor Sweden’s commercial 5G, which is already available in 36 locations. To better understand its ability to transform manufacturing and connectivity, dtac blog spoke to Andreas Kristensson, Head of IoT and New Business at Telenor Sweden. “We know that private networks are essential to Industry 4.0,” he said. “Connected power tools require very low and highly predictable latencies. Hence, Telenor Sweden’s installation at Atlas Copco is a great use case to test the benefits of a dedicated LTE and 5G Network. And we plan to add lots of other equipment over time.” The project is truly a meeting of greats. The Telenor Group has 169 million customers globally and leads the pan-European 5G Verticals Innovation Infrastructure (5G VINNI)…

The Top Business Competition That’s as Tough as a Triathlon

A triathlon combines long-distance running, cycling, and swimming. To complete these grueling races, athletes must possess physical prowess, but also mental resilience and a fighter’s spirit. Doing business in the COVID-19 era can feel just as tough, especially with the pandemic significantly accelerating digital transformation. And only entrepreneurs with the resilience of a triathlete will be able to stay in the race.The Business Triathlon (Biz Tri) is therefore aptly named. It simulates a competitive business environment based on real-life corporate challenges for university students in Thailand. Contestants must demonstrate deep insight, strategic marketing capabilities and a capacity for digital innovation. And over 42 days, they must formulate a strategy for a digital business that will impress the judges.The Sasin School of Management (of the Chulalongkorn University) pioneered this competition in Thailand, with dtac, Lotus, and Tyson Foods as sponsors for the third edition. Digital Racers “dtac’s big strength is that it has over 19 million customers. Our challenge to contestants is to find how can dtac leverage the relationship with its individual customers to capture emerging customers’ needs. This can solve customer pain points and allow dtac to grow its revenue from new services beyond core connectivity, such as voice…

Co-Creation, the Next Frontier in Digital Transformation

17 May 2021 - The COVID-19 crisis has not only highlighted the critical role of information and communication technologies (ICT) for resilient societies but has also brought to the fore the digital inequalities between and within countries. At the same time, the COVID-19 pandemic has emphasized the urgency of accelerating digital transformation and advancing the goals and targets of the Connect 2030 Agenda to leave no one behind. On the occasion of World Telecommunication and Information Society Day (WTISD), Dr. Reduan Hasan Khan, Head of B2B Products & Solutions at dtac, talks about the private sector's role in accelerating digital transformation. The Bangladesh-born engineer and Telenor veteran joined dtac in 2020 and now leads its Innovation Hub focusing on emerging technologies like Internet of Things (IoT), Cloud and 5G. It Starts at Home “We’ve seen that the pandemic has accelerated digital transformation for all businesses, even smaller ones – much of it due to work from home. On the one hand, they had to manage the digitalization of their workforce. On the other hand, they had to transform their customer-facing sales and support processes in a more digital-centric way. These same sets of challenges were also faced by dtac as…

To build more robots, dtac is counting on all its people

Internal competition challenges employees with no IT skills to build automation software dtac has set a goal of 100 percent automation for repetitive, rule-based processes by 2023. All employees can build helper robots no matter their IT skill level.Participating employees have positive attitudes towards automation. dtac recently held a botathon, a “robot hacking marathon” where employees race to build software automating the most tedious parts of their work. The competition kicked off dtac’s bold plans to automate 100 percent of repetitive, rule-based tasks by 2023. More importantly, it helped to dispel myths about automation in the workplace. Robot Builders Wanted Robot Process Automation (RPA) consists of building software that can automatically complete human tasks. Although a hot business trend, it also stokes fears of headcount reductions in employees—particularly among those who don’t feel particularly IT savvy. The dtac botathon stressed that no IT knowledge was required to participate and start building robots. And that humans are the key to successful automation.dtacblog sat down with organizers and participants of the botathon to better understand what it’s like to hand over your work to a robot. And why doing so may not be the self-sabotage we fear it to be.Rungtip Suptaweewattana works in dtac’s…

dtac’s Photos of the Year

The year 2020 has been repeatedly described as unprecedented—and Time Magazine even dubbed it “the worst year ever”. But it’s also been an opportunity to reflect on our priorities in life.More than ever before, dtac’s twin purposes of “Connecting you to what matters most” and “Empowering societies,” have felt critical to Thailand.As 2020 ends, dtacblog has compiled images retracing some of the year’s defining moments. Think of it as one last look in the rearview mirror as 2021 brings a fresh start. “We were on the frontlines,” Wasan Chanplab, Head of Field Network Operations BMA at dtac.Picture 1 : At the height of the April 2020 COVID-19 lockdown in Thailand, the Field Network Operations BMA’s team rushed to Siriraj Hospital to perform service maintenance. Not only dtac’s network teams worked tirelessly to ensure doctors, nurses and other hospital staff remained connected, but dtac would go on to partner with Siriraj Hospital to onboard chronic patients to the Siriraj Connect application.“We couldn’t let COVID-19 disrupt dtac services—particularly in a hospital. Our team worked even harder to ensure the network was fine. There is no day off in such a crisis. We are on standby round the clock. And we are proud…

Nakul Sehgal appointed CFO of dtac

dtac's board of directors has approved the appointment of Mr. Nakul Sehgal as the company’s new Chief Financial Officer (CFO). Mr. Sehgal replaces Mr. Dilip Pal, who is already announced to leave dtac by 31 October 2020. Mr. Sehgal comes with extensive experience in telecom, most recently as the Corporate Chief Financial Officer of Bharti Airtel. He has previously held CFO positions in Digi.com (Malaysia), Telenor Hungary and Telenor India. Mr. Sehgal also has consulting experience working with Ernst & Young and PricewaterhouseCoopers prior to joining the industry. He is a Chartered Accountant and holds a Bachelor of Commerce from the University of Delhi. Commenting on the appointment of Mr. Sehgal, Sharad Mehrotra, CEO of dtac, said: “I am extremely pleased to have Nakul Sehgal join the dtac team. In addition to his strong track record as CFO in companies across multiple markets, . I know Nakul as a strong leader focused on performance and efficiency. With his background, Nakul will be able to add value to dtac and our customers from day one.” Commenting on his decision to join dtac, Mr. Sehgal said: “dtac has been at the forefront of innovation and digitalization, while achieving great results in challenging…

Look into “back-end system” and its importance to digital transformation

During COVID-19 crisis, several business activities have slowed down due to social-distancing measures. The New Normal, however, has given a big boom to e-commerce. Priceza, a provider of product search engine and price-comparison shopping site, has lately estimated that Thailand’s e-commerce market will be worth Bt220 billion this year. With such 35-per-cent growth, e-commerce will then account for between four and five per cent of the country’s retail industry. The figures reflect the fast-changing business landscape in the face of digital-disruption trend. Online distribution looks set to become main distribution channels in the future. For a business to move ahead in this direction with efficiency, it definitely needs a good “back-end system”. Fast, Stable and Secure Porravee Niloubol, assistant head of sales at dtac Business, says consumers’ purchase decisions are based on several factors such as product quality, brands, purchasing convenience, and after-sales services. In the digital age, consumers want greater convenience and thus “customer experiences” become key components of customer-journey. The backbone of great customer journey in the digital age is “IT system”. Considered a back-end system, it has integrated “data” for business management, solutions, and decision-making. “Business fads are changing fast these days. Each one catches on so…

Connectivity’s role in fighting COVID-19

As the global tally for declared COVID-19 cases nears six million, Thailand has emerged relatively unscathed. Credit is being given to a public health strategy that effectively coordinated medical workers and the cutting-edge technology. dtac bloghad spoke to two key players at the Department of Disease Control (DDC), the main government agency in flattening the curve: Thanarak Plipat, its deputy chief, and Phathai Singkham, Head of Disease Prevention and Health Innovation Center. The mission to flatten the curve Thanarak Plipat said the public health strategy to slow down the spread of the novel coronavirus 2019 rests on four pillars: prevention, surveillance, treatment and control. Prevention involves mitigating the virus’s spread by encouraging adequate hygiene  such as frequently washing hands with water and soap, wearing a face mask, avoiding groups of people, eating hot food and using serving spoons for shared dishes. The information campaigns were targeted even more intensively in workers housing, migrant communities and elderly hospices. Surveillance is the systematic collection, analysis and dissemination of health data for the planning, implementation and evaluation of public health programs. This also includes active surveillance, which involves monitoring the spread of the coronavirus disease in order to establish the patterns of disease…