dtac story

A Look Behind the Success of the dtac App & True iService

The dtac app was created with the aim of being a hub for dtac-customer interactions, placing a strong emphasis on in-app-enabled monetization through personalization. True iService has been developed to provide customer-centric before and after-sales service, incorporating automated self-service functions. A study by Harvard Business School has identified diversity as a key factor in the successful development of technology and innovation. In this context, diversity encompasses both inherent diversity and acquired diversity. The people behind the success of the dtac app and True iService share valuable insights into their journeys, where it takes numerous components, including diversity, for these two innovations to succeed today. Delivering Inclusive Experience Tiparpa Suksathit, who has spearheaded the development of dtac app, said the app was first developed in 2010 as a ‘hub of dtac-customer interactions’. As of the end of May 2023, its current version has reached 8.4 million monthly active users, an increase from 7.7 million at the end of 2022. The app's current goal is to attract 10 million users by 2023. There are three major factors behind dtac app’s significant user growth. Currently, its user base comprises nearly 50% of dtac’s customer base. The three crucial success factors are: Capability: The…

How True Corporation’s Rating Sets the Stage to drive the Telecom-Tech Company’s Ambitions

In March 2023, True Corporation and Total Access Communication successfully amalgamated into a new company and announced its intention to become Thailand’s No. 1 telecom-tech company. Upon the completion of the amalgamation, True Corporation’s company credit rating was assigned A+ by TRIS Rating. True Blog spoke to Mr. Nakul Sehgal and Ms. Yupa Leewongcharoen, Co-Chief Financial Officers of True Corporation, to explore the implications of an improved credit rating on the company's future trajectory and how it sets the stage to achieve the ambitions to become a telecom-tech company. A+ for the New Company The primary purpose of credit ratings for companies is to assess the likelihood of a company defaulting on its debts and its ability to repay them within the confines of the agreement. Credit ratings provide an evaluation of the creditworthiness and financial stability of a company, aiding investors and creditors in making informed decisions regarding lending, investment, and business partnerships. “A higher credit rating enables a company to obtain loans and financing options at more favorable interest rates, leading to reduced borrowing costs and improved financial flexibility over time,” Mr. Nakul explained. “Similar for individuals, a higher credit rating increases their likelihood of accessing loans or…

TrueID forges ahead amidst Thailand’s streaming platform competition

In-depth report and analysis on online vdo consumption in Southeast Asia conducted by Media Partners Asia (MPA), a consultancy and market research firm, indicates that in 2023, streaming platforms in the region are expected to prioritize customer retention, managing service terminations, and addressing potential price hikes as core factors. In its first-quarter 2023 report on online video in Southeast Asia, MPA highlights TrueID as a burgeoning streaming platform in Thailand, boasting a 30% share of the Premium Video On Demand audience. This achievement can be attributed to the platform's strength in offering Premiere League Football content. True Blog spoke with the TrueID team about their ongoing strategy and vision amidst the challenging streaming platform battlefield in Thailand, where the key strategy is to create differentiation and variety in the market, focusing on content and services that exclusively deliver value and exceptional experiences for users in Thailand. Think globally, act locally "Compared to other players in the market, TrueID is considered the leading platform with strengths in content beyond video streaming. This includes Live TV, Video On Demand (VOD), Music, and News & Articles. More importantly, TrueID has carefully selected content that caters to the preferences of Thai audiences," Nathasiri Thanapattienlert,…

The Fifth Edition of the Young Safe Internet Leader Camp Concludes with Innovative Solutions to Combat Child Pornography

According to a report titled "Disrupting Harm in Thailand," released in 2022 by UNICEF, ECPAT, and INTERPOL, approximately 400,000 children in Thailand fell victim to online sexual exploitation and abuse in 2021. These distressing incidents encompass the sharing of sexual images depicting minors, as well as the coercion or blackmailing of children into engaging in sexual activities, often enticed by promises of monetary gain or gifts. Shockingly, the report highlights that only a mere 1-3 percent of these victims reported the incidents to the police, as revealed by its findings. True Corporation, in collaboration with its five partners, has recently launched the fifth edition of the Young Safe Internet Leader Hybrid Camp. This camp attracted participation from over 150 teams of enthusiastic schoolchildren who presented their innovative ideas and competed against each other. The primary objective of the camp was to enhance public awareness and immunity against cyber threats, particularly related to combatting child pornography. True Blog had the opportunity to speak to the three winning teams and delve into their creative ideas developed during the hackathon. Public Services in an Ever-Changing World Assistant Professor Nattapong Punnoi, a lecturer at Chulalongkorn University's Urban and Regional Planning Department and a keynote…

SNAPSHOTS: Behind the scenes of the Better Together Festival

True Corporation launched a proactive marketing strategy in the second quarter of this year to create an intensifying competition and generate buzz around the Better Together Festival. True Blog's selection of eight exclusive images captured the essence of the "Better Together" concept and offered a behind-the-scenes glimpse of the event, which took place on 8 May 2023. Read more at https://dtacblog.co/en/nai-baifern-3/

Three students share how empowering women to pursue careers in STEM can make technologies more inclusive

The International Telecommunication Union (ITU) has designated the fourth Thursday of every April as Girls in ICT Day. This day is meant to inspire and encourage more girls to step into the STEM (Science, Technology, Engineering, and Mathematics) sphere, despite the digital gender divide that exists. This year, Girls in ICT Day falls on April 27th, and the theme for the day is "Digital Skills for Life". We spoke with three participants in the Young Safe Internet Leaders Hybrid Camp (YSLC) Year 5 who shared with us their stories, interests, and inspirations behind their pursuit of technology. Nutcha Ngaoprasertvong is a Mathayom 5 student majoring in Engineering – Artificial Intelligence (E-AI) at the Srinakharinwirot University’s Prasarnmit Demonstration School (Secondary). Her interest in technology was influenced by her mother, who works in the field of cybersecurity. She was also drawn to the high demand for cybersecurity development and the need for people with related skills in the labor market. In her opinion, AI is an essential component of various innovations, supporting coding, application development, robot control, cybersecurity, and much more. Kochaporn Neovakul, a Mathayom-6 student at the St. Francis Xavier Convent, said she became interested in science during her late early…

How mobile operator can play role in safeguarding and promoting human rights in the digital age

After the conclusion of World War II, the global community came to realize the devastating effects of war and genocide. As a result, international laws protecting human rights were developed on the principle that all individuals possess inherent equality in rights and dignity. On December 10th, 1948, the United Nations General Assembly officially adopted the Universal Declaration of Human Rights (UDHR), which serves as the foundation for the global protection of human rights. Today, human rights continue to be a global concern, but as more and more individuals access the digital realm, new opportunities and challenges related to human rights have emerged. The digital transformation has brought about both positive and negative impacts on human rights, from the ability to freely express oneself online to the rise of cyberbullying and online harassment. dtacblog spoke with Rachaya Kulnapongse, dtac’s Head of Sustainability, about the mobile operator’s stance in protecting and promoting human rights, the human rights due diligence process, and emerging human rights risks that come with digital advancement. Connectivity is a Basic Right “Digital inclusion or digital access is always a significant focus in the field of telecommunication. We focus on three areas to promote this: ensuring access to internet-enabled…

A Look at dtac’s Network Operations Team on New Year’s Eve

The countdown to the new year is always a time for celebration, and this year is no different. As the COVID-19 pandemic begins to subside, many people are looking forward to gathering with friends and loved ones for year-end celebrations. In Thailand, the countdown parties have drawn millions of international visitors eager to experience the joyous ambiance and share in the festivities. And this year Bangkok has been ranked among the top 10 countdown destinations by CNN. To ensure that the celebrations run smoothly, hundreds of frontline employees and support functions have been hard at work. dtacblog spoke with Suttiphol Warangrit, dtac’s head of Network Operations Center (NOC), and his team to learn more about the mobile operator's preparations for Thailand's countdown events. Ensuring Reliable Services During Festive Season According to Mr. Suttiphol, New Year celebrations are always lively and full of energy. The holiday season is a time for people to come together with their families or friends to celebrate with parties or colorful events. In Bangkok, two of the most popular countdown celebrations will be the Amazing Thailand Countdown 2023 at IconSiam and the Central World Bangkok Countdown 2023, which is known as the "Times Square of Asia."…

How the dtac Engineers Ensure Uninterrupted Service During Festive Times

As the festive season brings joy and happiness to people’s lives, dtac’s engineers are working hard to ensure that the fun continues without interruption. Despite the strategic and engineering challenges that come with hosting colorful events, dtac is committed to delivering a seamless experience for its customers. Recently, dtacblog joined the engineers on the job to see firsthand how they are making this possible. Behind the Scenes According to Panupong Peyatsaphan, dtac’s Head of Field Service Operation Central & East Unit, his team always plans for events throughout the year to ensure smooth service and excellent customer experiences. However, many events tend to be concentrated around the year-end period, which requires extra care in planning and implementation. And these preparations are crucial for maintaining customer confidence in dtac. During the planning stage, dtac’s Planning Team uses data from the Field Service Operation Unit’s lab or “NOC Room” (Network Operation Center) to make informed decisions. They consider two key factors when evaluating a particular event: network coverage and network utilization. Network Coverage: In considering this factor, the planners check that the event venue has a dtac base station. If not, they must find ways to enhance coverage at the venue that…

2022 in Review: A Journey Towards Growth 2.0

As 2022 draws to a close, the world is still adjusting to the aftermath of the COVID-19 pandemic. Restrictions have eased and people are returning to their pre-pandemic lifestyles, but the pandemic has brought about significant changes in technology, shifts in human behavior, and lasting impacts on the economy and society. In response to the rapid advancement of technology, including artificial intelligence (AI), 5G, and the internet of things (IoT), dtac has embraced a new way of thinking and is ready to take on a new role in this changing ecosystem in order to navigate the emerging challenges and stay ahead of the curve. As we’re nearing the end of year, dtacblog looks back on key moments of 2022 in pictures. Beyond Connectivity In March, dtac announced its Fast Forward Digital ambition and launched a new version of its app. This version, which was designed to be a "super app," has a new interface and is available in four languages: Thai, English, Myanmar, and Cambodian. To make digital services accessible for all, the app is made available to everyone, not just dtac customers. At the end of the third quarter of 2022, dtac had 7.6 million digital users and aims…

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