dtac story

Chai Nat is a small province in the heart of Thailand. The Tha Chin River and fertile soil make it ideal for growing rice, but foodies also love its Taengkwa pomelo, whose thin, slightly grained peel holds treasures of tart sweetness. Despite this bounty, farmers are locked in a cycle of debt and increasingly affected by climate change. dtacblog spoke to Tipwan Netnak, the first female head of Ban Tha Samrong, a village in Chai Nat’s Sankhaburi district. To grow new income streams for her community--and with a little help from dtac Net for Living--she is harnessing the power of mobile connectivity to turn around Ban Tha Samrong's fortunes. “Our hometown used to be so abundant. Each year, we could grow three harvests of rice. But things began to change about eight or nine years ago when the first severe drought hit Chai Nat. As water became scarce, we could only grow rice just once a year. This means our income has also dropped,” said Ms. Tipwan. Fighting Poverty As Ms. Tipwan became village chief around that time, things were off to a rocky start. “Being the first female village head, I was blamed for bringing bad luck to the…

In celebration of International Women’s Day 2021, dtacblog spoke to five female leaders about women's paths and roles in leadership. Tipayarat Kaewsringam, Chief Sales OfficerAs a female management veteran who has worked in multiple roles across the region and various industries, Ms. Tipayarat was seen the share of women in leadership roles increase over the past decades in Asia. This reflects a significant shift in Asian culture, moving towards a more balanced workplace.In the past, women in Asia might have experienced a barrier to employment in some industries. But today, those obstacles have been drastically reduced in commercial organizations.  “Having more female leaders in senior management can be considered a breakthrough of gender equality in Thai society,” said Ms. Tipayarat. "From change comes opportunity, I #choosetochallenge women to keep growing their capabilities." A female leadership style that is inclusive, open, consensus-building collaborative, and collegial can make a huge contribution to businesses’ success.However, female employees can still face discrimination when balancing family and work. Thus, dtac’s groundbreaking six-month maternity leave can be considered as a policy platform that provides an equal opportunity for women employees. “In the past women had to choose between family and work. But having a six-month maternity leave eliminates…

Many businesses require a specific license to operate, be it an architecture firm, a hospital or a large restaurant. As CEO of dtac, I work in an industry where the licensing process is particularly stringent and touches on almost every aspect of our business, from the installation of base stations to the rights governing our use of Thailand’s airwaves. But the license I value the most is dtac’s social license. And it is my firm belief that fighting corruption is fundamental to dtac’s right to operate. FREE AND INVALUABLE What is a social license? Unlike government issued licenses, a social license to operate is not a piece of paper. It refers to acceptance of our company’s right to operate by all our stakeholders: the general public, our customers, the media, the government, our shareholders, our employees, etc. And in observance of the International Anti-Corruption Day 2020 on December 9, 2020, I wanted to share how dtac strives to maintain its social license to operate through strict policies against all forms of graft and influence. For spectrum alone, dtac has committed to over 100 billion baht in payments to the Thai government in the last three years. But unlike spectrum licenses,…