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Press Releases

dtac Expedites Network Teams to Deploy Contingency Plans in Flood-Prone Provinces, Warning SMS Sent to Millions of Mobile Users at Risk of Floods

September 28, 2022 – dtac expedites its network teams to provinces at risk of widespread flooding due to incoming storms to ensure uninterrupted telecommunications through our contingency operation plans. These operations involve the mobilization of mobile base stations, power generators, and fuel in areas that may lose power from the impact of flooding and storms. In addition, we have prepared 4x4 vehicles and paddle boats to ensure logistics operations to and from impacted base stations when required. dtac is also working closely with the Department of Meteorology and the Department of Disaster Prevention and Mitigation to send alerts via its network. So far, dtac has helped send over 2 million text messages warning of possible flooding in 14 high-risk provinces where there are possible threats to the public and their assets. The government agencies have forecasted the following provinces to be at high-risk: Ubon Ratchathani, Amnat Charoen, Yasothon, Sisaket, Mukdahan, Roi Et, Surin, Buriram, Maha Sarakham, Nakhon Ratchasima, Chaiyaphum, Khon Kaen, Prachinburi and Nakhon Nayok. Prathet Tankuranun, Chief Technology Officer at dtac, said, "dtac wishes to send our heartfelt concern to all of those currently affected by the storms and flooding. We have mobilized teams of network technicians to at-risk…

dtac Wins YouTube Works Awards Thailand 2022 in the Force For Good Category for Disabled-Friendly Ad

28 September 2022 – dtac wins the Force For Good category of the YouTube Works Awards Thailand 2022 for our “go beyond (dis)abilities into possibilities together” campaign. The YouTube Works Awards Thailand 2022 celebrates and champions brands and agencies that produced the most compelling campaigns on YouTube. dtac’s "go beyond (dis)abilities into possibilities altogether” achieved a best-in-class ad recall lift and brand consideration with Click-Through-Rate at over twice the industry average.  How to Communicate with the Disabled and Abled Persons Equally dtac learned to understand disabled persons and wanted to communicate what we know differently to the public – that disabled persons have abilities to overcome obstacles and limitations. The difference is that disabled persons striving to attain better lives needed more effort to overcome everyday challenges that other people take for granted. dtac respect these efforts and wish to offer disabled persons and their caregivers' additional support. To communicate our understanding of disabled persons to the general public, we sat down and discussed with our creative agency and production house how best to do this. Fortunately, we have a short-film talent to represent disabled persons – “Tan - Nicharee” who not agreed to be our presenter but also to…

How We Catch Call Center Scammers

20 September 2022 - Amidst the increasing call center and SMS scams, consumers are avoiding taking calls from unfamiliar numbers. However, have you ever wondered why we still receive SMS and calls from scammers non-stop, even though mobile operators, police and NBTC are taking serious actions with them? The dtac Anti-Scam Task Force reveals its strategy includes a Fraud Management system and the use of RPA (Robotic Automation Process) technology to track and identify call center scammers, leading to apprehension by law enforcement. Deep Dive in How We Catch Scammers dtac Anti-Scam Task Force compiles and analyzes multiple sets of data including complaints from our customers, data on call volumes, and network congestion which is then correlated to identify phones used for scamming. The task force is regularly reviewing its criteria to identify any missing links and improve its identification and suspension processes. When a phone used by a scammer is identified, all other numbers using the device are also suspended to minimize future threats. The task force is identifying proactive systems / controls to minimize the spam to its customers and involves a continuous process of improvement. Next, the details that have helped to suspend numbers can then be…

dtac X BMA Inspire constructive debate through “Battle for Better” in “BKK Ranger – Youth Power Transform the City” festival in support of #BraveAgainstCyberbullying

19 September 2022 – dtac is supporting the Bangkok Metropolitan Authority (BMA) in organizing the "BKK Rangers – Youth Power Transform the City” series of creative activities culminating in the “Battle for Better” debate. The debate aims to promote constructive discussion and critical thinking among Thai youth from BMA-operated schools on how to deal with cyberbullying. Join us for the 2 Big Debates On Sunday 25th September 2022, 16:00-17:00 Hrs., at the Thai-Japan BMA Youth Center in Dindaeng District for: The final round on the topic ‘How to end cyberbullying by embracing good morals rather than enforcing rules’ from Wat Pak Boh School and Mathayom Prachaniwet School A special debate between a youth team and adult team on the topic ‘Online culture – where adults need to open up and children need to listen’ The debates will also be broadcast live via dtac’s Twitter page, using the hashtag #BattleforBetter Creating Space for Constructive Debate to #EndCyberBullyingInOurGen dtac is collaborating with the BMA Department of Education to organize the first annual debate on #EndCyberBullyingInOurGen. This debut year has seen 96 students from 32 BMA schools participating. Prior to the debates, all participants were trained in debate and communication skills, analyzing topics,…

dtac to Offer All-New iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max

The iPhone 14 lineup is now available to pre-order and will be available at dtac shop starting September 16, 2022 15 September 2022 - dtac will offer the most advanced iPhone lineup ever with iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max, all with a durable and sophisticated design, superfast 5G, impressive camera upgrades, and vital new safety capabilities. iPhone 14 lineup and iPhone 14 Pro  iPhone 14 and iPhone 14 Plus introduce new technologies and groundbreaking new safety capabilities, featuring two sizes — 6.1 inches and 6.7 inches.[1] The powerful camera system brings impressive upgrades and huge improvements to low-light photos, thanks to the enhanced image pipeline, Photonic Engine. Offering stunning video quality, both models also include a new Action mode for incredibly stable video, and Cinematic mode, now available at 4K at 30fps and 4K at 24fps. New vital safety capabilities — Crash Detection — help connect iPhone users with emergency assistance when they need it most, and with the A15 Bionic chip with 5-core GPU, gorgeous Super Retina XDR display, amazing battery life, industry-leading durability features, and superfast 5G, this lineup is more advanced than ever before. iPhone 14 and iPhone 14…

dtac Think Hai D x IT CITY x CSC Invite Customers to Properly Dispose of E-Waste to Help Reduce Landfills and Protect the Ozone Layer

15 September 2022 – dtac joins forces with IT CITY and CSC – two of the largest IT store chains in Thailand. With the rising demand in IT devices, the smartphone and IT device distributors have set a target to reach 440 branches nationwide by the end of 2022. In 2021, the sales of smartphones and IT devices accounted for more than 97% of their total sales. On World Ozone Day, dtac Think Hai D invites customers of IT CITY and CSC to properly dispose of their disused mobile devices and electronics at any of the #ThinkHaiD collection points at 25 branches of dtac service centers and 30 branches of IT CITY and CSC branches across Bangkok. The collection goal is 420,000 items of e-waste by the end of 2022. The collected e-waste will be properly recycled to avoid landfills, as landfill waste is responsible for methane emissions, which is 25 times worse in contributing to climate change than carbon dioxide emitted from activities like electricity generation, industrial operations, deforestation, and transport. Sharad Mehrotra, Chief Executive Officer of Total Access Communication Plc or dtac, said, “dtac set out 3 environmental targets: 1) Reduce greenhouse gas emissions by 50% within 2030;…

dtac Celebrates TISCO Foundation’s 40th Anniversary with #ThinkHaiD Zero eWaste

14 September 2022 – TISCO Foundation and dtac will jointly work together on reducing electronic waste by recycling under the #ThinkHaiD campaign with the aim to achieve zero waste. The partnership will also promote the Safe Internet campaign to increase digital immunity for marginalized children and youth, 4,040 children, under the support of the TISCO Foundation. Both activities will be held from November 2022 through January 2023 at the Cholpratan Anukroh School, Ayutthaya province. dtac aims to collect 420,000 pcs. by this year-endof electronic waste under the #ThinkHaiD campaign. Mr. Sadat Zaman, Chief Business Officer, Total Access Communication PLC or dtac, said, “dtac would like to congratulate the TISCO Foundation on their 40thanniversary. dtac, as long-standing telecommunications partner, is fully supportive of TISCO Group’s vision of sustainable development ensuring the community, society, and environment are cared for. TISCO Group’s policy is in line with dtac own’s 8 pillars of Responsible Business – two of which are Climate and Environment Management and Skills for an Accelerated Digital Future.” Mr. Sakchai Peechapat, Group Chief Executive of the TISCO Group, said, “TISCO is delighted to receive support from dtac on the 40th anniversary of our giving back to society. During the four decades…

dtac On Guard Against Possible Network Outages Due to Floods

Sept 9, 2022 - dtac has set up emergency measures to deal with potential network disruptions caused by floods nationwide. Technicians are on the ground across the flood-prone areas to keep customers connected. Prathet Tankuranun, Chief Technology Officer at Total Access Communication Plc or dtac, said: “As severe weather and extreme rainfall are hitting many parts of Thailand, dtac has prepared a number of emergency measures to keep our customers connected. Our technicians are on the ground, closely monitoring base stations in the affected areas, such as Rayong, Pichit and Sa Kaeo Provinces. We’ve mobilized emergency power generators and at key facilities and have prepared against possible base station outages to keep connectivity working at all times.” The company is also keeping a close eye on the areas where there is a high risk of flooding. The flood-prone regions include Pichit, Nan, Tak, Uthai Thani, and Phitsanulok provinces in  northern Thailand, Rayong, Chanthaburi, Trat, and Prachinburi provinces in eastern Thailand, Nakhon Nayok, Phra Nakhon Is Ayutthaya, Siphon Buri, Kanchanaburi, Saraburi, Lopburi, Nakhon Pathom in central Thailand and Ranong, Nakhon Si Thammarat, Surat Thani, Phang Nga, Krabi and Phuket provinces in Southern Thailand. To keep our mobile base station working, dtac…

dtac will offer the most advanced iPhone lineup ever

9 September 2022 -dtac will offer the most advanced iPhone lineup ever with iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max, the new Apple Watch Series 8 and Apple Watch SE with groundbreaking technology and performance, Apple Watch Ultra with a completely reimagined design and extraordinary new capabilities, and the second generation of AirPods Pro, the most advanced AirPods yet. Customers will be able to pre-order all iPhone models beginning 9 September 2022, with availability for iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max beginning 16 September 2022, and 7 October 2022 for iPhone 14 Plus. Customers will also be able to order Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra soon. For AirPods Pro (2nd generation), customers will soon be able to order online. For more details please visit https://www.dtac.co.th/apple/iphone-14-pro

Telenor Asia Study Reveals 5 Key Trends for Continued Surge in Time Spent on Mobile Devices

Surge in digital adoption shows no sign of slowing down: Three in four expect usage to increase, with Thai respondents leading this trend. Gen Z and Millennials fear they are overusing technology and lack the skills to keep pace with digital acceleration. Nearly all (93%) have major concerns about privacy and security, but Thailand has lowest level of concern at 75%. Three in four are optimistic about the potential for mobile connectivity to help them to lead more sustainable lives. Nine in 10 believe mobile connectivity improves financial, healthcare and education access.   7 September 2022 – People across Asia are united by a firm belief that connectivity empowers them with more economic opportunity, daily convenience, and greater access to essential services, according to Telenor Asia’s new “Digital Lives Decoded” study. The study, released in conjunction with Telenor’s 25th anniversary in Asia, surveyed over 8,000 mobile internet users across eight countries (Bangladesh, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, Vietnam) in South and Southeast Asia. The survey revealed a common appreciation for the benefits of an “always-on” life, where mobile connectivity enriches relationships and delivers convenience and makes it easier for people to participate in the digital economy. A resounding 93%…