Customers’ need for seamless, caring digital services drives dtac transformation
Four key changes identified in mobile subscribers for second half of 2020: spending power, digital channel adoption, human migration and data usage.dtac responds with seamless digital journeys and more affordable offers including adjacent services that can lighten household spending.Network strategy to triple data capacity continues in new traffic hotspots as regional data usage growth outpaces Bangkok.dtac CEO says more flexible ways of work needed to keep up with changing lifestylesJuly 24, 2020 - dtac is responding to the impact of COVID-19 on Thai society with a three-pronged strategy of seamless digital ecosystems, network capacity improvements nationwide and new ways of work.According to the World Bank, 8.3 million Thais are at a risk of losing their job or income. To mitigate this trend, dtac is taking responsibility for all its customers with more affordable offers and privileges supporting households’ everyday needs, such as insurance and online shopping. Moreover, dtac is supporting customers’ rapidly increasing data usage by accelerating its rollout of high-capacity massive MIMO and TDD sites, which are compatible with 76 percent of mobile devices used by dtac customers. THE APP THAT CARES Presenting the company’s direction for the second half of 2020, Sharad Mehrotra, Chief Executive Officer of Total…