dtac Helps Customers Stay Home, Safe and Connected
13 January 2021 - In response to the new wave of COVID-19 infections which began in mid-December, dtac has been continually innovating on how it supports customers’ ability to stay safe yet productive. Work-from-home and social distancing have made mobile connectivity a critical service. dtac has responded with network upgrades, more affordable data plans and new cloud services. A New Network for the New Normal How Lih Ren, Chief Marketing Officer at Total Access Communication Plc or dtac, said: dtac, saw data usage grow even faster in rural and residential areas compared to the Bangkok Metropolitan Area and major cities. dtac customers consume more internet usage, 5% from April 2020, particularly in the eight months ago dtac customer usage Online Shopping increase 135%, Game 61%, Chat app. 7% and Streaming 4% respectively.The new usage patterns led to dtac adding sites in new high-traffic areas and the deployment of Massive MIMO technology, which can triple capacity. Moreover, dtac has begun offering services on 700 MHz, which is critical for indoor and outdoor coverage, making it perfectly suited to the rising use of data in homes and in the provinces. Emphasis in the network rollout was made in areas where social distancing,…