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Human of dtac

New behaviors to thrive in the new normal

This is a guest post from Sharad Mehrotra, CEO of dtac. These are confusing times. No one knows exactly when lockdowns will be fully lifted or how long the economy will take to recover. Rather than attempt to divine or control the unknowable, I believe now is a good time to focus on what is within our control: our own behaviors. dtac just introduced four new behaviors to guide us in the new normal. They perfectly respond to the uncertainty and rapid pace of change that the COVID-19 outbreak has thrust upon us. This is not a time to retreat, to stop innovating or to work in isolation. On the contrary, we believe now is the time to always explore, create together, keep promises and be respectful. ALWAYS EXPLORE What we see: After the declaration of emergency, dtac saw immediate changes in the usage patterns of our customers. Productivity apps like Zoom and Microsoft Office grew by triple digits. And high-traffic areas for internet usage shifted from office centers in central Bangkok to residential zones further afield. While some emergency measures are now being relaxed, we expect remote work and a more rapid adoption of digital channels to stay. In…

Meet these dtac Heroes in the fight against COVID-19

A meaningful life on daily operation at dtac The COVID-19 pandemic has had a deep impact on the economy and our way of life, but it has also unveiled the bright side of humanity. We have witnessed tireless efforts from healthcare workers and the full support of populations the world over to their frontline fighters. At dtac, empowering societies by connecting our customers to what matters most has been the core of our business for more than 30 years. Internet connectivity impacts nearly every part of our lives, and we believe in making it personalized and relevant for our customers. With the #dtacHeroes series, we are featuring dtac employees who work on the frontline of connectivity to stand beside our customers. Previously, we featured Wasan Chanplab, who gave his all to to keep doctors and patients connected at Siriraj Hospital and Chinthanadit Pornsirikiat, who is supporting Thai businesses at this critical time. Next, we met Sunisa Sakephon, a dtac call center agent bridging the gap between patients with chronic diseases and clinicians from Siriraj Hospital. Her mission is called “dtac fights back against COVID-19”. Humanitarian mission “It’s a humanitarian mission as a part of a series of dtac’s social contributions…

Keeping business connected to customers and employees despite COVID-19

The COVID-19 epidemic has had a devastating impact on businesses. Tourism must contend with a near-total travel ban. Global logistics have been disrupted by lockdown measures. Shopping malls and restaurants have faced weeks-long closures. And consumer confidence is at a record low. With thousands of small, medium and large enterprise clients, dtac has seen firsthand the many struggles businesses must face during this difficult time. In dtac’s Business Group, Chinthanadit Pornsirikiat, an assistant manager, has a client portfolio of around 100 clients in a wide range of sectors, and all were affected. BETTER DIGITAL SERVICES “My first impulse was to reach out and ask them how they were coping with the situation. While we’re practicing social distancing and remote working, staying connected is so important. We should keep them connected. It goes beyond provider-client relationships. We go through good times and bad times together and we’ll survive together,” he said. Indeed, many businesses rely on direct contact and dtac’s shops for service—many of which were shutdown throughout March and April. Before the COVID-19 outbreak, 80 percent of customers relied on shops to make payments. With the support of people like Mr. Chinthanadit, business owners quickly discovered other channels could be equally,…

dtac CEO: “Supporting Thailand in the New Normal”

Dear customers, The threat of COVID-19 infections will end one day, although it will be many months. Even so, we are in a new normal that is here to stay no matter what: Digital channels will grow even more quickly than we had anticipated. Certain forms of social distancing measures will remain indefinitely. Recovering from the COVID-19’s economic impact will take a long time. Change is always scary but dtac responded to the COVID-19 situation quickly and effectively. And we will continue to do so. DIGITAL CHANNELS In March, dtac saw an explosion in the use of productivity apps like Zoom and Office 365. Usage of the dtac app also grew by 30 percent since the emergency decree, while daily user on dtac.co.th increased by 40% for the same period (March 25-April 23). We supported these changes with numerous measures for our customers: New packages with free data on productivity apps that are essential to Thailand’s economy. Incentives for new users of the dtac app, such as free data. Contingency measures to both maintain and continue developing our network. On the last point, dtac can continue to operate its Network Operation Center even if our headquarters were shut down. (In…

Unlocking your creativity with this denim collector even self-isolation time

Kulawit discusses about his denim collection, dress code rules and a new normal of way of working.  If you have a chance to visit dtac House, you might witness a big difference from other big firms. Yes, here has no a particular section of dress code rules. Sitting on the 37th floor, Kulawit Khumwansa is a team lead of corporate brand management and social engagement function. As his job is highly involved with creativity, it can be reflected from his clothing style, particularly jeans and denim clothing. Outer expressions of the inner self “In fact, I’m a big fan of jeans. But the turning point happened when I was visiting in Japan and had found a brand labelled Bathing Ape. It’s a Japanese streetwear brand known for their iconic ape head logo and recurring camo and shark motif. Once I had them a try, I’d say it’s a perfect fit for me, boosting self confidence and I started becoming a big fan of BAPE ever since.” His obsession with signature print of jeans had established his style and outshined himself since the day one at dtac. “Being myself makes a personal meaningful day, which also plays a significant part of…

Network field operations: the COVID-19 outbreak’s other frontline

Mobile service operators have been classified as essential services by the government and ordered to maintain uninterrupted services. To do this, network operations teams must continue to work in the field, including within the hospitals fighting the COVID-19 epidemic. We spoke to dtac’s technicians and engineers about maintaining essential services in a country in partial lockdown. “Am I scared of getting COVID-19? Yes, I am. We all are. But to keep customers connected, duty comes first. Connectivity has never been more important than during this crisis. We have a responsibility to maintain network operations as usual. I know it’s risky, but what I’m doing to keep customers connected is deeply rooted in my heart and I trust dtac’s preventive measures to keep us safe,” said Wasan Chanplab, Head of Field Network Operations BMA at dtac. Wasan Chanplab, Head of Field Network Operations BMA at dtac Social distancing has deeply transformed network operations. First, it has pushed customers towards video conferencing, thereby increasing the network load. Secondly, it has moved the bulk of internet traffic from business districts to residential areas. Thirdly, it has made accessing network sites more difficult, due to various shutdown measures. “We have a solid plan in…

dtac’s top management share their tips on working at home

Not everyone can work from home. And dtac is very proud of our frontline colleagues, both in shops and network operations. But those of us who can work from home must do so to limit the spread of COVID-19. Here, we asked dtac’s top management for their top tips on staying productive and sane while working outside the office. “Know when to take a break.” Sharad Mehrotra, Chief Executive Officer “Right now, leaders in all organizations are under immense pressure to counter the economic fallout of the COVID-19 crisis and keep their employees safe. These are unprecedented challenges causing very high stress levels. That’s why it’s more important than ever to know when to take a break and get some physical activity. Anything is possible. As the father of teenage girls, we even found ways to play sports indoors at home! It helps rejuvenate the mind to face the daunting tasks before us.” “Connect with your teams beyond just calls.” Tipayarat Kaewsringarm, Chief Sales Officer “Many of our salespersons are now working from home, but others are at one of the 126 shops we’ve reopened nationwide. Under normal circumstances, my favorite part of the job is meeting my teams in…

Four Indian dishes to boost your mind and spirit at this difficult time

Due to the spread of COVID-19, people are obliged to stay home. Of course, when you’re stuck at home for a long time, you might get stressed, disconnected and even depressed. However, I truly believe that one thing that can heal you from stress is food. For the second episode of Food Review by dtac blog. I’ve been invited as a contributor to write about my favorite food, which is the one from where I come from – Indian food. Indian food shares many features with Thai: the mix of curries and stir-fries, the use of spice, the love of rice. If you come to Southern India like Chennai and Kochi, the food there is the spiciest among all regions. While north Indian cuisine is creamy, which plays a key role in both sweet and savory dishes. And if you visit west India, you’ll savor very fresh seafood thanks to its location on a lush, forested coastline. Northeastern India is unique for its desserts. In term of ingredients, Indian food commonly includes ginger, garlic, coriander, turmeric and cumin seeds. These herbs are good for your health as they will boost your immunity, a particularly important feature during the current pandemic.…

Voice of COVID-19: The epidemic in the words of dtac’s people

We asked regular dtac employees how they are living the COVID-19 outbreak. From health conditions vulnerable to the virus to the fear of infecting older parents, they share their anxieties and hopes for the future. “Knowing I travel to work by MRT every day, my mom worries a lot and has been telling me how to protect myself. She keeps saying, ‘Avoid crowded space, eat only cooked foods and bring alcohol gel with me all the times.’ I reached a point where I was thinking of commuting by car to reduce the risk of getting my mom sick. But then dtac launched a work from home policy. Now, I have a different problem. I really miss seeing and talking with my co-workers. I miss that warmhearted feeling I get from being at dtac.” - Boonwadee Intraprasart, supervisor, Business Support System  “I might look strong but I was in an accident that left me with only one lung and a half. With COVID-19 affecting the lungs directly, I was super worried. From the very beginning of the outbreak I stopped going out after work even if it was a gathering with close friends. I did not specifically tell them what’s going…

Sharad Mehrotra: A tech guy who embraces change yet plays his own game

On February 1, 2020, dtac appointed Sharad Mehrotra as chief executive. Mehrotra, formerly CEO of Telenor Myanmar, has over 20 years of experience in the telecommunications industry. In a wide-ranging interview, Mehrotra discusses his vision for the company, the beauty of working in the telecom industry, the importance of good teams, yoga and his favorite Thai dish. Originally hailing from the Indian city of Kanpur, Uttar Pradesh, about 500 kilometers from the capital of New Delhi, Sharad Mehrotra had the childhood aspiration of becoming an engineer – one he fulfilled, by securing admission to the University of Pune, where he took up a degree in electrical engineering. “I think that was something like a dream coming true,” he says. “Those four years were a very exciting time for me – I was learning new things, and something very, very different.” Mehrotra immediately enrolled in an MBA program after engineering, after which he began his career with Ericsson in India, at the time when GSM (2G) was being rolled out in the country. “Working there was a game changer for me,” Mehrotra says of his time at Ericsson, crediting a training course at a regional assessment center for developing in him leadership…

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