dtac CEO: Rethinking Business Resilience for the Post-Pandemic Economy
Human resilience is truly inspiring. And mobile connectivity has underpinned much of society’s ability to rapidly adapt to the COVID-19 pandemic. Within the first lockdown, dtac saw triple-digit growth in the apps our customers use to keep productive under social distancing guidelines, such as apps for video conferencing or collaboration in the cloud. During this third wave of the epidemic, we are also seeing data usage double at field hospitals, as patients and healthcare workers rely on mobile connectivity for critical information—and to stay in touch with their loved ones. And who could have predicted that 95 percent of dtac’s head office would be working from home one day? But despite these examples of human resilience, businesses are not always as flexible as individuals. And Thailand is now faced with the formidable challenge of rethinking business resilience for the post-pandemic economy. How can businesses be faster to change, less easily disrupted, and built on sustainable models that benefit all their stakeholders? We believe responsible business is the answer. CLOSING THE DIGITAL GAP COVID-19 accelerated the adoption of digital channels, both for private and government services. This has been an extraordinary opportunity for businesses to build their resilience by developing always-on,…