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Lunch at the Top

dtac’s strategy captain charts a course towards the 5G future

Sadat Ibne Zaman takes over dtac’s Strategy and Transformation division at a critical time. The COVID-19 epidemic has both upended all economic forecasts and deeply transformed consumer behaviors. Reporting directly to dtac’s CEO, Mr. Zaman must therefore chart a completely new course for the company, a mission he explained to dtac blog over a casual lunch at Somboon Seafood. “The current situation is an opportunity to make a huge shift and digitize all of dtac’s customer touch points and services, automating them as much as possible. We were already in the process of doing this, but the COVID-19 outbreak has greatly increased the urgency,” Mr. ZamanHead of Strategy and Transformation, dtac He notes that dtac is now in a strong position to focus on innovation and transformation. Transitioning out of the company’s original spectrum concessions, which expired in September 2018, was the company’s all-encompassing mission for two years. But dtac finally emerged with its strongest network ever. “dtac has been getting the fastest network speeds in many independent measurement reports for the past few quarters. And we are committed to continue improving our network coverage with the new 700MHz spectrum rollout,” he said.The arrival of Mr. Zaman also marks a…