Punch Up vows to transform Thailand with the power of data visualization
In this month’s Impact, dtacblog speaks to the founders of an innovative agency specializing in data-driven storytelling. In March 2019, an online media outlet “ELECT” sprang into operation with solid information on elections. At that time, Thailand was preparing to hold its first general election since the 2014 coup. ELECT offered a fresh perspective on the election via data, charts and graphics. Behind these infographics was Thanisara “Ging” Ruangdej, who then partnered with Patchar “Fai” Duangklad in founding Punch Up as a Data Storytelling Studio. “Many people have followed ELECT, making clear that to politics is something people care about. ELECT has attracted users and generated interactions. I also noticed the growing trend of data storytelling in the world. News giants like New York Times in the US and The Guardian in the UK have embraced the trend. So, we wanted to take data storytelling in Thailand farther and go beyond the political scope only. With Punch Up, we are addressing social, economic and environmental issues too,” Thanisara told dtacblog. Patchar added, “In the past, we thought only media could present information to the public. But after studying business models, we have concluded that we can work as a data…