Snatch Up These Delights by New Online Entrepreneurs, from Catch-of-the-Day Seafood to Organic Produce
17 June 2021 – dtac Net for Living is introducing a new range of tasty picks in the Shop Riak Yim (Shop4Smile) campaign, ranging from spicy marinated seafood, steamed mackerel, preserved seafood and traditional Chinese sausage to organic rice and indigenous avocados. These products are all made by small entrepreneurs who are adapting to the new normal by building an online presence thanks to training from dtac Net For Living.
The first phase of dtac’s “Shop Riak Yim” (Shop4Smile) Facebook page was hugely successful with partner retailers receiving 40-70% more orders. For the second phase of Shop Riak Yim, the coaching team at dtac Net for Living has curated a wide range of delights to get Thailand’s best foods delivered at home at a time when travel is restricted. Simply visit the dtac Facebook page to find these hot picks.
Latest Additions in dtac Net for Living’s “Shop Riak Yim”
BFbabefoods Pu Gung Dong (Spicy Marinated Crab and Shrimp) – This super fresh crab, shrimp, and cuttlefish roe are marinated in a spicy sauce before freezing to lock in both the freshness and spiciness. The banana shrimp, blue swimming crab, and imported salmon are marinated in a special sauce that its maker says is “so hot it hurts”.
Rujipat Bawornjirayuwat, joined dtac Net for Living program at the age of 44. Previously, she only sold wholesale to restaurants. But the COVID-19 pandemic changed everything, so she needed to adapt, build a brand, and retail the food online directly. With the support of dtac Net of Living, Rujipat is now an online pro. “For online retailing, you need to learn so many things like how to develop the product and brand, taking photos, creating content on social media to promote your products and attract customers. Any future crisis may take away orders from the restaurants, but at least we now have our own online channel to do business.”
Get this burning hot spicy marinated seafood with #Shop4Smile at Bfbabefoods ปูดองกุ้งดอง
Mae Jinda Steamed Mackerel – Grab some nam prik chili paste and vegetables and all you’ll need for the perfect meal is these fresh and plump steamed mackerels from Mae Jinda. They’re freshly made every day with the freshest mackerel, with no chemical preservatives nor MSG. Entrepreneur Supat Chanakot joined dtac Net for Living program to put his steamed mackerel business online. Supat’s trick to maintaining the quality of his food is by preparing the fish only as ordered – taking preorders for one day in advance before preparing them the next day. Supat said he is happy to be selling steamed mackerel online to continue the legacy of his mother who has been selling them in the market since 2003 and is the brand’s namesake.
Craving for fresh steamed mackerel? Order via #Shop4Smile at “ปลาทูนึ่ง อันดามัน”
Organic Rice and Vegetables from To Wan To Khuen Social Enterprise Phama Farm: Mae Sot Organic. Clean eaters rejoice! Organic rice and vegetables from Phama Farm @ Mae Sot Organic are now available online. Sakol Sitthikan joined dtac Net for Living to help migrate his social enterprise producing organic rice and vegetable to a digital platform. Sakol started this organic farm creating safe produce and rice. He combined his training in organic farming from Mae Jo University, a social enterprise from Srinakharinwirot University, and even earned the Young Smart Farmer (YSF) certification in smart farming from Thammasat University, Tak campus. His products are created with the motto “grown with love because we care.”
Snatch up his organic rice and veggies with #Shop4Smile at his To Wan To Khuen Social Enterprise Phama Farm: Mae Sot Organic page
Waranporn Chinese Sausage – Kun Chiang or Chinese sausage is a popular preserved meat that many households stock in their kitchens. This closely guarded recipe, however, is lower in fat than most, yet well-rounded. Waranporn Kriangkraikasem, the bearer of her own brand of low-fat Chinese, makes sausages free from thickening agents and available in three varieties: fish, pork, and chicken (please note that all varieties contain pork fat). She is one of the latest entrepreneurs to train for an online retailing transformation with the dtac Net for Living program, after unsuccessfully trying to sell on her personal Facebook page. Now, she has grown her business further with more and more new customers trying out her specialties.
Chinese sausage lovers must try, via #Shop4Smile at her Waranporn Kun Chiang page: “กุนเชียงวรันต์ภรณ์”
Mae Chan Sweets and Preserved Seafood from Song Khla Lake – featuring a fine range of seafood dipping sauces. Parichard Sornsuphab created a range of dipping sauces that perfectly match many foods: extra hot dipping sauce for seafood, sweet and soure sauce for meatball barbeques, and Thai-style sukiyaki sauce. She also makes wonderful premixed sauces for pad Thai and multi-purpose sautees. She even offers quality, community-sourced dried shrimps, shrimp paste, and blue swimming crab chili paste for many of your flavoring needs.
Parichard, 59, turned online retailing pro with dtac Net for Living program and is proud to be able to offer her goods online so that more people further away can enjoy the delights sourced from the Song Khla Lake. The business also supports the livelihoods of many people in the community. Ms. Parichard said, “Everybody faces this crisis, but we shall overcome it together.”
You too can support the communities around the Songkhla Lake by ordering with #Shop4Smile at her Mae Chan Sweets and Preserved Seafood from Song Khla Lake Facebook Page: “แม่จันทร์ ขนม อาหารทะเลแปรรูปจากทะเลสาบสงขลา”
Indigenous Avocado from Ban Nong Kheow Youth Group. These fresh avocados straight from the orchard are picked especially for you after the order is received. Running this community enterprise is the youth group of Ban Nong Kheow village in the remote part of Chiang Rai province. dtac Net for Living program helped to strengthen the resilience of this youth-led community enterprise by coaching them on online retailing skills such as online marketing, taking product photography to build their brand, and creating content. The ethnic hill-tribe youth then made their online debut in April 2021.
Replenish your body with vitamins from fresh avocados via #Shop4Smile from the Nong Kheow Community Youth Group at กลุ่มเยาวชนบ้านหนองเขียว
About dtac Net-for-Living
dtac Net-for-Living builds resilience for traditional merchants and street food vendors affected by Covid-19. The program equips them with the skills to establish a digital presence and grow new income streams, from product photography and social media expertise to e-commerce know-how.